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12-26-2009, 01:22 PM #1
Orange Telecom Puts an iPhone in an iPhone. Wait, What?
[ame=http://www.youtube.com/watch?v=Y4IjeO7g6kA]YouTube - iPhone in iPhone - augmented reality app for Orange Telecom[/ame]
Augmented reality is a technology that seems like its time has just not quite yet come. There are some cool apps, like CarFinder - which, not surprisingly, helps you find your car - and AugMeasure, which does a good job of measuring short distances. There are goofy augmented reality apps, like Virtual Graffiti, and then there are just head-scratchy ones. The iPhone in iPhone app, created by Orange Telecom to promote its service in Israel, is one of the latter kind.
The app, currently unavailable for download, lets you launch a simulated iPhone on your iPhone screen, overlaid on the background of whatever the camera is pointed at. You can zoom your virtual iPhone or spin it around, which is kind of cute but has been done to death before. What is new and potentially quite different is that it seems like you can also run apps on your virtual iPhone, which is itself an app on your physical iPhone. It doesn't seem like the interactivity extends past just a simulation of the apps launching, though.
Ogmento, the developers of this promo for Orange, describe mobile augmented reality as a way to "blur the lines between the “real world” and the “virtual world...” using the GPS, camera, image recognition and compass to identify your surroundings and overlay information and content on screen, in real time." They are also working on an augmented reality children's educational game called Put a Spell, that animates a little panda encouraging your child to spell.
The iPhone in iPhone app is bizarre, and perfectly useless... but it's somehow fascinating at the same time. Then again, I'm still kind of in a food coma. Happy Holidays!
Last edited by Paul Daniel Ash; 12-26-2009 at 01:24 PM.
12-26-2009, 01:48 PM #2
12-26-2009, 01:50 PM #3
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12-26-2009, 02:20 PM #4
I would make a picture, but I'm on my phone so...
SUP DAWG I HERD U LIEK IPHONES SO I PUT AN IPHONE IN UR IPHONE SO U CAN CALL WHILE YOU CALL
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12-26-2009, 02:32 PM #5
12-26-2009, 02:46 PM #6
12-26-2009, 03:49 PM #7
whats really gonna bend your mind is if you can access the app within the app....within the app...within the app...within the app...within the app...within the app ;]killall Terminal
12-26-2009, 04:10 PM #8
12-26-2009, 04:59 PM #9
12-26-2009, 06:02 PM #10
i just went cross-eyed
12-26-2009, 07:34 PM #11
How the hell this they do that?
12-26-2009, 08:06 PM #12
lol imagine calling with it u wont b using ur minutes u will b using virtual minutes
12-26-2009, 10:43 PM #13
@plcrules oh god then the mom in the commercials will really be having fits...
12-27-2009, 12:38 AM #14
This is really cool. Love to see this toy released in the App Store.
12-27-2009, 12:25 PM #15
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this is kinda like the microsoft tag reader. Probably you take a picture of the little orange box and in your iphone it will have registered that when that box is in your video or picture it will display your apps. The only thing that is not yours will be the 3D display od the iphone wchich probably is already installed in the app and it will only diplay the app pages.
12-27-2009, 03:39 PM #16
i have seen this done before. there was a guy on t.v doing this but with a much larger surface area. the orange box is what makes the image viewable in the camera. the guy was using a camera and had a city in the orange box. its a pretty cool trick. this app would only be useful to show off to your friends but other than that i think its useless.
12-27-2009, 08:42 PM #17
I call fake until I can download this
04-14-2010, 01:39 AM #18
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04-15-2010, 04:57 PM #19
If it were free, I'd get it in a heartbeat for shiggles.
04-15-2010, 05:41 PM #20
Let me get this straight!
An Orange put an Apple into and Apple!