Emblaze Accuses Apple of Patent Infringement

**Michael Essany** · 12-03-2009, 05:58 AM

According to a report from 9to5Mac, the Israeli firm known as Emblaze is issuing a staunch warning to Apple. Executives at the company say that a new Apple-approved app for the iPhone and iPod touch violates Emblaze's US patent regarding media streaming technology.

What's the name of the app? Your guess is as good as mine. For now, Emblaze isn't saying. Although this week, we at ModMyi covered the arrival of an app that Emblaze could be referring to: Knocking Live, the first formally sanctioned and Apple approved iPhone app to offer live video broadcasting over a 3G network.

Emblaze has been developing media streaming technology for over a decade and first unveiled its technology to the public in a live video streaming broadcast from the White House during Easter, 1998.

Before Knocking Live came along to get all the attention, Emblaze had been busy promoting its own mobile platform dubbed "ELSE," which supposedly integrates the patented technology for streaming video between devices, advancements that Apple now appears to be interested in.

What Emblaze wants isn't yet clear. Could the company sue and seek damages in the process? Maybe. But for now, Emblaze reportedly remains "open" to the idea of working with Apple - a long-term business decision likely in the best interest of the company.

The company has offered to license its technology to Apple, and the notice requires that Apple respond to Emblaze’s accusations by December 15.

Bizarre but true, it seems no one at Emblaze has yet contacted the app developer to try to work out a licensing agreement. Emblaze's interest in doing so was apparently only expressed in their formal statement, which issued the initial warning to Apple.

Image via 9to5mac

**hollow0** · 12-03-2009, 07:02 AM

Why haven't they contacted the owner of the app? Why only Apple? Sounds kinda fishy but if they can bring good value to Apple then i'm all for it.

**aethyreal** · 12-03-2009, 07:11 AM

What's that screen from? Is that an iphone theme? I like it! Can it be ported? Thanx

**-=viper=-** · 12-03-2009, 07:17 AM

Originally Posted by aethyreal

What's that screen from? Is that an iphone theme? I like it! Can it be ported? Thanx

no its there upcoming phone - it has a cool menu
you can watch a video here
èìôåï ùåðä ìâîøé - ååàìä! TECH
its in Hebrew so you will probably won understand

**hollow0** · 12-03-2009, 07:44 AM

Originally Posted by -=viper=-

no its there upcoming phone - it has a cool menu
you can watch a video here
èìôåï ùåðä ìâîøé - ååàìä! TECH
its in Hebrew so you will probably won understand

Thanks for that video man! That phone is sick!

It kinda reminds me of a phone that spies or assassins would use.

**-=viper=-** · 12-03-2009, 07:59 AM

yeah the menu is very cool - but it obvious the operation system or the hardware is slow - the menu is very lagy...

**yahoowizard** · 12-03-2009, 08:07 AM

Because Apple has to take responsibility over all the apps that it approves. That guy who spoke a week or two back did say that they did reject apps if it broke copyrights, which is why what they did was valid and useful. And letting this thing pass by will just throw down his claim, I guess. I'm pretty sure when Google Voice was submitted the other apps that were passing through at the same time were approved while they were focusing on rejecting the GV app.

**hollow0** · 12-03-2009, 08:31 AM

Originally Posted by -=viper=-

yeah the menu is very cool - but it obvious the operation system or the hardware is slow - the menu is very lagy...

Yeah i did see that especially when he was dragging a photo over to the next part of the screen.

**rwin84** · 12-03-2009, 08:34 AM

Id like to see them get past apple legal dept...

**bunnywhi7e** · 12-03-2009, 08:47 AM

That phone is called "First Else" Check Out The First ELSE Phone

I would love to own one.

**bengo** · 12-03-2009, 09:34 AM

Originally Posted by rwin84

Id like to see them get past apple legal dept...

It's not the first time Apple has infringed on others' patents and had to pay up. Look into the lawsuit over Visual Voicemail

**461am** · 12-03-2009, 12:35 PM

that phones layout kinda reminds me of dock (sunbursty goodness).

**Devildawg3097** · 12-03-2009, 07:13 PM

3G restrictor works just fine especially with the slingbox (AV). So instead of the headaches why dont they just pay those guys (3G Restr) and be done with it. Actually 3G Restrictor is the shiznit.

**awesomeSlayer** · 12-03-2009, 07:18 PM

I wonder if Apple can avoid this one...

**A Retired Mod** · 12-03-2009, 07:38 PM

I want one!!

**soto806** · 12-03-2009, 10:31 PM

that phone looks NICE!

**rhekt** · 12-04-2009, 12:50 AM

valid...invalid...its all cut throat.

**fmt** · 12-04-2009, 03:00 AM

Check out the promo, It's amazing.
[ame=http://www.youtube.com/watch?v=ZHghZnOH8dA&feature=related]YouTube - First ELSE Promo Video[/ame]

**southfrisco** · 12-04-2009, 04:45 AM

More on the Else here...

Emblaze's First Else unveiled in London, promises to be a game-changer -- Engadget (two videos and pictures)
http://www.else.bz/#/news (actual site)

I would get rid of my iPhone in a heartbeat for it. It is HSDPA and EDGE, so that means AT&Suck or T-NoWhere for American options...

Odds are high though if it is EVER released, those of us in America will never see it on a carrier here.

**bunnywhi7e** · 12-04-2009, 09:36 AM

Any idea when this puppy gets released ?

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