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11-24-2009, 06:35 AM #1
Apple Sucked Into AT&T vs. Verizon War
Until now, Apple has largely stayed out of the incessant ad wars between AT&T and Verizon. Although a casual observer may have mistakenly believed that Apple was already involved in the ongoing battle, Apple has stayed above the fray despite the fact that its name along with the iPhone are constantly alluded to by the warring factions.
But Apple's ad war neutrality has now officially ended. And last night, two retaliatory iPhone TV ads began hitting the airwaves. The Apple ads effectively serve as back up to AT&T's TV ad campaign that, as PC World puts it, aims to "set the record straight around Verizon's 'there's a map for that' campaign."
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The two Apple ads show the iPhone's ability to browse the Web and manage phone calls simultaneously, a feat that's possible over AT&T's UMTS/GSM wireless network but not over Verizon's CDMA network, according to an account in Apple Insider. With its two ad spots, Apple is clearly taking aim at a Verizon ad message which mocks the iPhone for lacking a "real keyboard" and the capability to run "simultaneous apps," for example.
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The new series of ads from both Apple and AT&T comes only days after a federal court failed to grant AT&T a "restraining order" against Verizon and effectively curtail the company's aggressive attack ads. Far from over, the war will continue in court with no action being taken to pull any ad from either warring party.
Watching the two wireless giants try to clobber each other over the TV airwaves should make for entertaining TV viewing straight through the holiday season, and maybe beyond that. well into 2010. Eventually, the public will probably lose interest in this breed of TV drama, just as people ultimately get tired of many types of television fare.
Image via Mobile Technology Guide
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11-24-2009, 06:45 AM #2
Wow its really getting fun now!
P.S. yay im #1
Last edited by Ximpostrxx; 11-24-2009 at 06:46 AM. Reason: FIRST!
11-24-2009, 06:58 AM #3
LOL...go get em AT&T.
11-24-2009, 07:06 AM #4
- Join Date
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11-24-2009, 07:16 AM #5
still no mention of 3G in the At&t adds. I keep waiting for them to bust out some new ad that talks about their secret 4g network they have been working on.
11-24-2009, 07:18 AM #6
Luke Wilson :-) ..he was in "Old School" (he's Owen Wilson's brother). not Luke Walker ...good commercial, saw it during MNF.
Last edited by bigorangekitty; 11-24-2009 at 07:20 AM.
11-24-2009, 08:14 AM #7
11-24-2009, 08:15 AM #8
Verizon can brag about their sub-par 3G network all they want. Crappy coverage everywhere is still crappy coverage.
And...they have the Droid. Big Deal.Nuff said.
11-24-2009, 08:26 AM #9
At least as far as these commercials are concerned, it's nice to see AT&T take the higher ground.
The first rule of commercials is not to name your competitors, and certainly not to denigrate them either. Your mission in a commercial is to tell me what your product brings to the table. Not provide free advertising to your competitors.
The Verizon commercials just demonstrate to me how scared they are of AT&T and specifically the iPhone.
11-24-2009, 08:41 AM #10Not a Secrect!
for what it worth the changes and investments the At&t need to roll LTE is considerable smaller compare to rolling mobile wimax(Spring/nextel) or Verizon LTE. so maybe just maybe they try to get it right.
11-24-2009, 08:41 AM #11
I would not consider this "Firing Back" in any way. Apple makes no mention of Verizon in their ads. Simply just a good commercial to try to boost sales for the holidays IMHO
11-24-2009, 08:49 AM #12
i live in one of those little blue areas on the AT&T map that verizon shows on its ads, so i could care less about any of this ;-)
11-24-2009, 09:26 AM #13
The funny thing is iphone and at&t can't do THIS. I'm reminded atleast once a week I can't use data while on call.
lol at the guy above me
11-24-2009, 09:39 AM #14
11-24-2009, 09:51 AM #15
Instead of attacking each other over which network can do what, why not lower your damn rates a little? AT&T...Verizon...?
"There are MORE customers for that.."
With their cell coverage being far beyond what T-Mobile and Sprint offer, a little price drop would gain you customers. That is the main goal here."To unpathed waters, undreamed shores." -- William Shakespeare
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11-24-2009, 10:03 AM #16
I find this all quite entertaining!
11-24-2009, 10:49 AM #17
Everyone thought Verizon was great. Until the day they walk into the apple store and find that both AT&T and Verizon are service options. They say to the apple rep. which network do I choose? Oh, well let me show you what AT&T can do (Sim card, data and talk, faster, going to other countries and it working etc...). And Verizon has a tiny bit more coverage just in the U.S. Then it will be a better competition.
11-24-2009, 11:11 AM #18
11-24-2009, 11:25 AM #19
I also live in a non-3G area. In fact the closest 3G area is about 30 mins away and that is spotty / sporadic anyway. There are a lot of people who live in the non-blue areas. For us, that AT&T ad means nothing.
11-24-2009, 12:22 PM #20