[Messany]

Samsung has introduced Bada as its own new smartphone platform, hoping to successfully face off against the iPhone and Android in the increasingly competitive smartphone market.

The reported specs on Samsung's Bada are impressive to some. Believed to be built on top of Linux, Apple Insider is reporting that Bada could be formally released in early December with an open SDK.

Unlike Symbian or Android, Samsung appears to be developing its new mobile platform and software market solely for the benefit of its own phones, much like RIM, Apple, and Palm.

Although Samsung's Bada is being billed by some as the new iPhone killer, its important to remember previous examples in recent history that suggested the latest "iPhone killer" was right around the bend. That hasn't exactly happened yet, even though some think Samsung will have a winner with their new offering.

Leading into the holiday season, its apparent that Samsung, which has de-emphasized licensed operating systems, will have a laser-like focus directed toward its new platform - something the company believes will offer "differentiation in options" available to consumers in the market for a smartphone.

Apple's staunchest fans are already chomping at the bit to pounce, but most (like myself) are waiting for more information to become available in December on the Bada website.

HMC investment securities analyst Greg Noh outlined Samsung's expected smartphone mix showing Symbian completely phased out by 2011, and Samsung's own Bada making up half of its portfolio by 2012, with the remainder being about 30% Android and 20% Windows Mobile.

Image via telegraph.co.uk

[metaserph]

Very hard to have opinions on something that doesn't yet quite exist. Symbian is a mature mobile platform, works reasonably well and I personally don't see it phased out totally. The "burden of proof" as far as the differentiation in options places undue pressure on the development team from the get go to design yet unexplored UI's, unless for them it means same functions in different code. Wait and see for me, interesting nevertheless.

[hitman10]

Cool. Yeah id leave the iphone in a second if somethng was better. I only have the iphone now because it can be jailbroken other then that im not interested in the iphone.

[uncle_don]

I'm always interested in the next iPhone killer. Competition will only make Apple make the iPhone better. The more competition, the better!

[skiptowncat]

Crap name though!!!

[rwin84]

Lol!

[cmwade77]

The only problem is that Samsung's customer service is terrible, I honestly don't think that I will buy another Samsung product again.

[frail1]

i kinda like the name lol. bada makes me think bad A which makes me think badass haha

[aamodr]

was very disappointed with the apple strategy in India am waiting for the iPhone 3GS in India and they have not released it yet.. fools ......
i bought the HTC magic finally.... equally good believe me... !!!.. well hope apple India gets their act in place...

[n00neimp0rtant]

Originally Posted by uncle_don

I'm always interested in the next iPhone killer. Competition will only make Apple make the iPhone better. The more competition, the better!

I'll believe this when 4.0 has widgets and backgrounding.

[one1]

Originally Posted by skiptowncat

Crap name though!!!

Not if these guys partner with Microsofts Bing.

[kwine]

^ lol, good one

[IUiPodRepair]

High hopes, I really don't think this will stop the momentous force that is the Apple iPhone.

[i9charm]

It's Korean meaning ocean.

[psychodave]

When will they learn that nothing will take the iPhone down unless they have a media delivery system in place and application distribution system. That's why apple rocks.. that and any time some one comes out with something better we get a firmware update to add the feature!