Windows Mobile Developers Join Verizon for Apple Bashing

[Michael Essany]

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The Windows Mobile development team has unleashed a subtle but stinging new video that promotes the Windows Marketplace for Mobile at Apple's expense.

Indirectly addressing the glut of "pointless apps" that line Apple's App Store, the ad gently pokes fun at the superfluous applications that supposedly waste our time and serve little purpose.

According to Todd Bishop's Microsoft blog at Tech Flash:

That seems to be the underlying message in this spoof video posted on YouTube today by Microsoft's Windows Mobile Dev team, even though it features fictional Microsoft lab staff, and Apple is never mentioned by name.

Although Microsoft continues to expand its virtual store's library by leaps and bounds since its October 6th grand opening, the company still offers only a paltry number of apps in comparison to Apple's current whopping catalog of 85,000 applications.

The parody, however, also chides Apple's recent hypocritical behavior in determining which apps to accept or reject. In the video, the characters suggest ridiculous apps that Microsoft may have also shot down - including apps that shock the owner and create fake mustaches.

Microsoft is trying to drum up interest in its rival to the App store, dubbed Windows Marketplace for Mobile, which launched earlier this month in conjunction with the Windows Mobile 6.5 release.

Despite a flurry of recent attacks - including those by Verizon - Apple is largely unaffected. Having posted record quarterly earnings this week and then thrilling Apple fans with a slate of new offerings, the folks at Apple are probably laughing right along with the rest of us at the not-so-gentle jabs that have come flying from all directions.

[dunlapface]

Wow, that is pretty stupid.

[Teoyaomqui]

That is exactly what I say about the "am a Mac, am a PC" Comercials.

[badass1469]

lol this is pretty funny

[cpjr]

Unfortunately they pretty much sum up the AppStore.

85,000 apps.......probably 80,000 of them are useless.

[petterloco1]

I think Microsoft has t the battle because they whant to sell to I hope that they bring something cool

[jdm.accord]

That is exactly what I say about the "am a Mac, am a PC" Comercials.

Exactly. Funny how its "bashing" when its against Apple but its good advertising when its Apple doing the bashing.

I think its good marketing either way. You have to go after your competition, no matter who you are.

[ty22]

I agree with the fact that AppStore apps are useless. But I am getting really sick of this apple bashing. Go ahead call me fanboi

[uturn68]

dont companies(MS and verizon) realize, they can throw all the money in the world into marketing to bash the iphone, but until they actually have a BETTER product people will still buy the iphone?

[fracture12]

wow i love apple products but this commercial is funny and its actually kinda true lol but o well no harm done

[nighthawk283]

That was funny and that chick in the background shocking herself

[rel1215]

do they explain in the video why it took another company (HTC) to make their OS usable at all? or are they just counting on another embarrassing rant from ballmer to take care of it?

[Channan]

Unfortunately they pretty much sum up the AppStore.

85,000 apps.......probably 80,000 of them are useless.

It's a numbers game. The more apps you have, the more useful ones you have. Even if only 5,000 are useful, that's more than many other platform's app store apps altogether, and not even all of those are useful.

[reveritt90]

i hate to be that guy but what's apple going to say i mean yeah the app store great but the fact that there playing on the rejection factor is great apple should be bashed for the approval process..

dont get me wrong i love my iphone but i dont love apple wants to tell me how to use it

[santaf]

Exactly. Funny how its "bashing" when its against Apple but its good advertising when its Apple doing the bashing.

I think its good marketing either way. You have to go after your competition, no matter who you are.

hah agreed it's dumb apple does this so much and no apple people complain about it. they say it's funny, but when it's agains twhat they enjoy it's not funny. it's funny to me either way. and this totally tells the truth it's not so much bashing as it is pointing out the truth. i loved this haha.

[petterloco1]

I hate Apple so much that I am buying the new iMac whit core i7 to show the my hate and see if they reject me from buying too like they do whit their apps

[phatxskill]

I lol'd at the person getting shocked in the background

[icreepin]

dont companies(MS and verizon) realize, they can throw all the money in the world into marketing to bash the iphone, but until they actually have a BETTER product people will still buy the iphone?

Have you took a look at the android OS? its completely opensource so anyone can develope and change anything on the phone. The hardware that the OS runs on is faster with more memory then the Iphone, Pre, and BB storm.

I have developed (for a private firm) apps for BB, Iphone, and WM devices and will be doing the same for android.

I can honestly say from a corporate stand point the android is more favorable then the BB devices, from a private stand point the android is going to give the Iphone a run for its money.

[chemalito]

Unfortunately they pretty much sum up the AppStore.

85,000 apps.......probably 80,000 of them are useless.

I would say the same, I only have a handfull of apps on my iPhone, things you actually use...

[ifonemaniac]

iFart app ... /thread