Three New App-Loaded iPhone Ads Hit Prime Time

[Paul Daniel Ash]

Apple debuted three new ads for the iPhone 3GS last night, all during prime-time, and all focusing on demos of specific apps:

<a target="_blank" href="http://www.apple.com/iphone/gallery/ads/#dine-large">Dine In Dine Out</a>, which features <a target="_blank" href="http://itunes.apple.com/WebObjects/MZStore.woa/wa/viewSoftware?id=296428490&amp;mt=8">Zagat to Go</a>, <a target="_blank" href="http://itunes.apple.com/WebObjects/MZStore.woa/wa/viewSoftware?id=310723177&amp;mt=8">QuickOffice</a>, <a target="_blank" href="http://itunes.apple.com/WebObjects/MZStore.woa/wa/viewSoftware?id=309620151&amp;mt=8">TripCase</a>, <a target="_blank" href="http://itunes.apple.com/WebObjects/MZStore.woa/wa/viewSoftware?id=320278501&amp;mt=8">New York Subway 09</a>, <a target="_blank" href="http://itunes.apple.com/WebObjects/MZStore.woa/wa/viewSoftware?id=312101965&amp;mt=8">Epicurious Recipes &amp; Shopping List</a>, and <a target="_blank" href="http://itunes.apple.com/WebObjects/MZStore.woa/wa/viewSoftware?id=326347260&amp;mt=8">Gap Style Mixer</a>:

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<a target="_blank" href="http://www.apple.com/iphone/gallery/ads/#nature-large">Nature Lovers</a>, showcasing <a target="_blank" href="http://itunes.apple.com/WebObjects/MZStore.woa/wa/viewSoftware?id=284947174&amp;mt=8">iXpenseIt</a>, <a target="_blank" href="http://itunes.apple.com/WebObjects/MZStore.woa/wa/viewSoftware?id=309721195&amp;mt=8">Daily Finance</a>, <a target="_blank" href="http://itunes.apple.com/WebObjects/MZStore.woa/wa/viewSoftware?id=284962368&amp;mt=8">Guitar Toolkit</a>, <a target="_blank" href="http://itunes.apple.com/WebObjects/MZStore.woa/wa/viewSoftware?id=284833600&amp;mt=8">Lonely Planet Mandarin Phrasebook</a>, <a target="_blank" href="http://itunes.apple.com/WebObjects/MZStore.woa/wa/viewSoftware?id=298790575&amp;mt=8">iBird Explorer Plus</a>, and <a target="_blank" href="http://itunes.apple.com/WebObjects/MZStore.woa/wa/viewSoftware?id=321560858&amp;mt=8">Pizza Hut</a><object width="425" height="344"><param name="movie" value="http://www.youtube.com/v/lceoOOg4ZB4&color1=0xb1b1b1&color2=0xcfcfcf&hl=en& feature=player_embedded&fs=1"></param><param name="allowFullScreen" value="true"></param><param name="allowScriptAccess" value="always"></param><embed src="http://www.youtube.com/v/lceoOOg4ZB4&color1=0xb1b1b1&color2=0xcfcfcf&hl=en& feature=player_embedded&fs=1" type="application/x-shockwave-flash" allowfullscreen="true" allowScriptAccess="always" width="425" height="344"></embed></object>

and <a target="_blank" href="http://www.apple.com/iphone/gallery/ads/#pass-large">Pass Test Pass Time</a> which shows off <a target="_blank" href="http://itunes.apple.com/WebObjects/MZStore.woa/wa/viewSoftware?id=307906541&amp;mt=8">Fandango</a>, <a target="_blank" href="http://itunes.apple.com/WebObjects/MZStore.woa/wa/viewSoftware?id=284943236&amp;mt=8">G-Park</a>, <a target="_blank" href="http://itunes.apple.com/WebObjects/MZStore.woa/wa/viewSoftware?id=307990077&amp;mt=8">VocabWiz College Vocabulary</a>, <a target="_blank" href="http://itunes.apple.com/WebObjects/MZStore.woa/wa/viewSoftware?id=305077325&amp;mt=8">365 Crosswords</a>, <a target="_blank" href="http://itunes.apple.com/WebObjects/MZStore.woa/wa/viewSoftware?id=294773236&amp;mt=8">Classics</a>, and <a target="_blank" href="http://itunes.apple.com/WebObjects/MZStore.woa/wa/viewSoftware?id=292402752&amp;mt=8">ABC Animals</a>:

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Apple is pushing the diversity of App Store offerings hard with this new campaign, showcasing six apps in each ad, as opposed to three per ad in previous spots. Some of these apps - such as <a href="http://www.macrumors.com/iphone/2008/08/22/new-iphone-ads-lonely-planet-cro-mag-vicinity/">Lonely Planet Mandarin Phrasebook</a>, <a href="http://www.macrumors.com/iphone/2009/04/06/apple-releases-three-new-iphone-ads-itchy-office-and-student/">iBird Explorer Plus</a>, <a href="http://www.macrumors.com/iphone/2009/01/28/yet-another-new-iphone-ad-check/"><i>G-Park</i></a>, and <a href="http://www.macrumors.com/iphone/2009/01/25/new-iphone-ad-read/">Classics</a>, are getting their second exposure, having been featured in previous campaigns.

[xwinger]

i should watch more tv

i never see apple ads

[indiscretion]

i love apple products but hate the smug attitude of the commercials...they need to try something fresh and new

[StealthBravo]

I love apple commercials

[LGgeek]

Maybe they could do an ad on health apps and show off their new "coma mode"....

[Happy Noodle Boy]

If Apple didn't have a attitude then they wouldn't be Apple.

[littleface]

every time i see a apple commercial i find a new app i like

[trife66]

Apple adds r wack, there is no need to download, 80% of the stuff in the apple store,
that's why I stick 2 Cydia, way better apps

[muffpirate]

lol

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[Fallguy]

Why only for the 3GS ? Is this Apple's way of getting 3G users to upgrade before their contract runs out ?

[tudtran]

muffpirate. I love your post. LOL

[ianbroste]

haha "you follow her into the bathroom.... and strangle her"

im glad you list the apps pauldanielash the ads always go to quick for me to catch the names of the apps

[mdc929]

every time i see a apple commercial i find a new app i like

ditto
i love iPhone commercials