Damn... this goes far beyond the iphone... can we all try and put up a bunch of ideas of what this tech could be used for or become?? I'm thinkin there could be some seriously cool implications for the technology (asside from the "cool factor" and the obvious gamming implications)
It reminds me of this thing I had when I was a kid. You would go around and scan bar codes and in some bar codes there was monsters you could train and battle with ( I don't remember every detail but that was the basis of it) I know my mom loved it because it would keep me entertained while we was at the grocery store. This by far looks cooler though