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02-11-2008, 02:50 PM #1
AT&T to bring free WiFi to Starbucks
AT&T announced Monday they will be offering free WiFi in over 7000 US Starbucks locations, to AT&T broadband users, and Starbucks Card holders. The idea is to give each customer 2 hours free access per day, and you can pay for more should you need it.
Apparently, the Starbucks Card is not only their Visa card, but their pre-paid cards as well... that's the word from Gizmodo, at least. Confirmation on that to come.
This is a big strike against T-Mobile, who previously had the exclusive on Starbucks WiFi - a big loss for them. AT&T is positioning themselves well to become the largest cell phone provider in the US, ousting Verizon.
More Than 12 Million AT&T, Starbucks Customers to Get Free Wi-Fi Access for a Rich In-Store Experience
New Offering Includes Two Hours of Free Wi-Fi Service Per Day for Starbucks Card Holders Beginning this Spring
All 100,000 U.S.-Based Starbucks Partners to Receive Free Wi-Fi at Starbucks Stores
Seattle, Washington, San Antonio, Texas, February 11, 2008
AT&T Inc. (NYSE:T) and Starbucks (NASDAQ:SBUX) today announced plans to deliver AT&T Wi-FiSM service at more than 7,000 company-operated Starbucks locations across the United States. The initiative brings together two of the most recognizable global brands to create a powerful and convenient online experience for consumers and business customers. Starbucks and AT&T will offer a mix of free and paid Wi-Fi offerings at Starbucks stores to meet the needs of both frequent and occasional Starbucks Wi-Fi customers.
The initiative further expands the AT&T Wi-Fi network, already the largest in the United States, to more than 17,000 U.S. hot spots and more than 70,000 globally.
Beginning this spring, Starbucks Card holders can enjoy up to two hours of free Wi-Fi service per day at Starbucks locations offering Wi-Fi access, while more than 12 million qualifying AT&T broadband and AT&T U-verseSM Internet customers will have unlimited free access to the Wi-Fi service. In addition, more than 5 million of AT&T's remote access services business customers will be able to access Wi-Fi service at Starbucks locations. AT&T will soon extend the benefits of Wi-Fi at Starbucks to its wireless customers.
"People want to stay connected to their world 24/7, and Wi-Fi hot spots, broadband and wireless make that mobility possible," said Rick Welday, AT&T chief marketing officer, Consumer. "Laptops and smartphones give us the online mobility we crave, and now millions of AT&T and Starbucks customers will get Internet access free from the comfort of their neighborhood Starbucks."
"This is what our customers have been waiting for -- free Starbucks-quality Wi-Fi," said Chris Bruzzo, chief technology officer, Starbucks Coffee Company. "Through our new partnership with AT&T, we also welcome their millions of current customers who can now come in and enjoy free Wi-Fi as part of their daily Starbucks Experience."
As an added benefit for the more than 100,000 Starbucks partners in the U.S., all Starbucks partners will receive free AT&T Wi-Fi accounts allowing them to use the network in Starbucks company-operated locations offering Wi-Fi access.
"Our new relationship with AT&T gives us the opportunity to expand and enhance the range of digital entertainment experiences for our customers as well as our partners, including the continued rollout of the iTunes Wi-Fi Music Store at Starbucks," said Ken Lombard, president, Starbucks Entertainment.
In addition to the free Wi-Fi access for qualifying AT&T customers and any Starbucks Card holder, customers will be able to purchase tiered access to the AT&T Wi-Fi network at Starbucks at attractive price points. For a two-hour period, customers will pay just $3.99 per session. Monthly membership will also be available for $19.99 per month, and will include access to any of AT&T's 70,000 hot spots in 89 countries around the world.
AT&T business customers who subscribe to remote access services can also enjoy unlimited, flat-rate access plans at any Starbucks location offering Wi-Fi service or at other AT&T Wi-Fi hot spots.
Additionally, AT&T is providing Starbucks an enterprise-class network with increased bandwidth and redundancy. AT&T's underlying network technologies will enable a wide range of business applications and help Starbucks stores operate more efficiently.
"Delivering networking capabilities to help a world-class company such as Starbucks achieve greater business velocity is what we do," said Welday. "Our work with Starbucks is collaborative innovation at its finest."
The availability of AT&T Wi-Fi service at Starbucks will take place on a market-by-market basis with store implementation beginning this spring and completed by the end of the year.
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02-11-2008, 03:30 PM #2
There isnt a starbucks where I live though O.oProud MMi Retired Moderator.
02-11-2008, 03:56 PM #3
Great idea! I'm sure AT&T will steal many customers... I'm hoping some Canadian provider will follow this lead, but not holding my breath!
02-11-2008, 04:02 PM #4
A lot of people think that they might extend this free WiFi to iPhones but I'm really not seeing it... I mean I'm surprised that it's free at all and there's no "limited time" clearly stated. At a certain point you'd think AT&T would want to make as much money as possible... But I suppose they need to get an upper hand on T-Mobile who already has the WiFi there in place.
02-11-2008, 05:40 PM #5
AT&T is just pissed cause they arent getting as many customers cause of the iphone being unlocked to other carriersThe Future of Mobile
02-11-2008, 06:39 PM #6
it seems, that there is also a wifi roaming agreement between att and tmobile so that current users can stay on their tmobile plans, especially hotspot@home. also, att plans on installing their hardware in stores throughout spring ... so that ain't going to be that seamless. it's a sad, sad, day.
For corporate / enterprise users, “AT&T’s remote access services business customers will be able to access Wi-Fi service at Starbucks locations”. Also, T-Mobile customers and those who have existing T-Mobile Wi-Fi HotSpot accounts will be able to continue to use Starbucks “… at no additional cost”. Glenn Fleishman of Wi-Fi Networking News reports that Wayport also has a hand in the Starbucks / AT&T Wi-Fi deal - I’ll leave it to Glenn to explain the particulars.
02-11-2008, 08:04 PM #7
Its the start of a monopoly
and the AT%T -World.
this is going to be fun
since AT&T will can soon be the ONLY LEADING provider for cellphones in the future..
AT&T-Bellsouth-Adelphia-Cingular.. wat else do u need? seriously.
its sick nasty..
but i bet the amount of money u have to pay will be ridiculous
02-11-2008, 08:06 PM #8
02-12-2008, 01:30 AM #9
any idea on the time frame for this?
heres to hoping it will be done by summer... I know the starbucks wi-fi itunes thing still doesnt work at my local starbucks :-/"The glory is not in never falling, but in rising every time you fall."
02-13-2008, 09:37 AM #10
I actually emailed them to address on their press release page, telling them of my disappointment. I was nice about it, but I reminded them that most other coffee shops off it for free, including the Saxby's right around the corner from my nearest Starbucks. As I said to them "this is better, but still not good."Phil Nolan
Modeler / Animator
High 5 Productions
02-13-2008, 01:31 PM #11
Not just super exciting news for me. Nearest Starbucks is over 50 miles away.
02-13-2008, 04:28 PM #12
02-14-2008, 04:37 PM #13
Believe it or not, They actually wrote back. It's a form letter, but still a response.
Thanks so much for contacting us regarding WiFi access in our stores.
Your feedback is very important to us, so we appreciate you taking the time to share your thoughts. I want to assure you that I've passed on your comments to the appropriate people in our company for their attention.
If you have any other questions or concerns, don't hesitate to call our Customer Relations department at (800) 23-LATTE. Or, email us via www.starbucks.com/customer/contact.asp.
Thank you again for contacting Starbucks, we really appreciate it.
Starbucks Coffee Company
Last edited by Philbert; 02-14-2008 at 04:37 PM. Reason: Automerged DoublepostPhil Nolan
Modeler / Animator
High 5 Productions