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Thread: Apple VP interviewed
11-29-2007, 02:56 AM #1
Apple VP interviewed
Jon Fortt at Fortune interviewed Greg Joswiak, VP of marketing at Apple for the iPod and iPhone, and the biggest news is about the iPhone. Joswiak looks forward to having "a real SDK" that will allow "legitimate developers to come into the space." By that latter comment, he was not dismissing hackers, or "grassroots, small developers," as they apparently say in marketing. However, the main worry appears to be those grass roots, or at least a few bad seeds. To that end, Joswiak pretty much confirms how security and application development will work together.
One of the things Steve talked about in his open letter is something Nokia’s doing, which is requiring a digital signature. That way if there’s something wrong with an application, you have a way to track it back to where it came from.
Aside from that, there's not much real information about the iPhone, like where the hell the updates that increase functionality have been. The music store is not a to-do list or wireless syncing.
As for the iPod, Joswiak effectively states the obvious: Apple has reached saturation in a number of markets like the US. Interestingly, the enemy is not Microsoft and the Zune in a country like China, where the iPod holds a market-leading 8 percent share.
We’re actually competing against “Other” – the off-brands that somebody’s trying to sell only on price, and not establishing any value in the market, which gives us a better opportunity because we’re the ones that are actually building value in the market. As a result, it becomes easier to grow your share against “Other” than it is against name-brand, well-established competition.
On the Mac, Jon Fortt tried to get Joswiak to open up about making laptops. In the article introduction, it mentions that Joswiak "pushed for the company to produce a 14-inch iBook," but that doesn't come up. The rumored subnotebook isn't mentioned, either, but then that's strictly Macworld Keynote material. As interviews with Apple executives go, it's better than most, though the bar is admittedly low.