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Thread: Two New iPad Stories Added To Apple's 'Your Verse' Site

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    MMi Staff Writer Akshay Masand's Avatar
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    Default Two New iPad Stories Added To Apple's 'Your Verse' Site

    Apple’s iPad “Your Verse” advertising campaign just received two new stories recently, a Chinese electropop group Yaoband and Jason Hall, a Detroit community activist. Chinese group Yaoband are made up by musicians Peter Feng and Luke Wang and the video shows the two musicians capturing sounds on the iPad and turning them into beats. Then the two use apps like Music Studio, Notes, TouchOSC, and others to mix sounds and techniques to make music. Feng and Wang stated:

    I'll add new apps, new techniques, and new ideas during the show. Creativity and innovation are the essence of music. For us they're what keep the power of music alive.
    Detroit community activist Jason Hall, who founded a biking program in Detroit, creates posters, organizes events, and plans routes on the iPad. He uses a variety of apps to track each bike ride from beginning to end on the iPad. Apparently, the whole thing started with 10 friends who went for a late ride on a Monday night. Then it increased in size with 20 people joining them, then 30 and so forth. When the number jumped, Hall started using the iPad as a command center. Hall stated:

    We use it for everything we do, from mapping to communicating to ordering new T-shirts.
    The Cupertino-based company is continuing its ‘Life on iPad’ ad campaign and the stories are part of the ‘What will your verse be’ campaign. The campaign basically showcases how the iPad can be used and how creative the the device could get and be used for.

    Source: Apple
    Last edited by Akshay Masand; 08-11-2014 at 04:18 PM.

    Twitter: @AkshayMasand

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