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03-24-2014, 10:14 PM #1
Apple Releases New "Your Verse" Story Showcasing the Use of the iPad in Sports
The newest installment of the “Your Verse” iPad media campaign was posted on Apple’s website recently. This time, it highlights the fact that the tablet can help assess sports-related concussions, which was difficult before because it was a task that relied on subjective reporting methods. Jason Cruickshank, an athletic trainer at St. Edward High School, uses an iPad and specialized C3 Logix concussion assessment app to monitor possible symptoms under his care.
Cruickshank logs a baseline assessment of each athlete in a normal state and then syncs it to the cloud for storage. This way, if a possible event occurs, he can retest an athlete and compare results to the baseline. Apple mentioned the following in their advertisement:
In the past, it was easy to miss a concussion because of highly subjective reporting from athletes and errors made during paper-and-pencil data collection. But with iPad and the app, Cruickshank can make injury assessments based on precise measurements. Using iPad with C3 Logix, we get hard, factual data that we can put in front of the athlete and say, ‘Look, this is where you should be.'
We needed an accelerometer, a gyroscope, and a great display to be able to objectively test balance, vision, and reaction time. The iPad gave us all of that in a single device.