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Thread: NPD: Tablets are expected to account for 75% of the Mobile Computing Market by 2017

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    MMi Staff Writer Akshay Masand's Avatar
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    Default NPD: Tablets are expected to account for 75% of the Mobile Computing Market by 2017


    Traditional notebook PCs are expected to be outsold by tablets three-to-one within the next three years, less than a decade after Apple kicked off the post-PC revolution with the iPad. The information comes in from a new report from market research firm NPD DisplaySearch, which predicts that businesses and consumers will be snapping up more than 450 million tablets per year by 2017.

    NPD expects the average selling price of tablets to fall slightly from $311 in 2014 to $296 in 2017 as economies of scale make display production less costly and manufacturers move to smaller tablet sizes. Traditional PC makers will be forced to follow the trend, NPD believes, leading to even more savings for consumers thank to increased competition. NPD senior analyst Richard Shim had the following to say regarding the matter:

    …momentum for the tablet PC market is in full swing as they have become the dominant mobile PC form factor. Competition is expected to increase as traditional notebook PC brands, including Lenovo, HP, and Dell update their product portfolios to emphasize tablet PCs.
    A lot of the growth is expected to be driven by emerging markets, which NPD predicts will account for more than 60% of mobile PC shipments by 2017. The regions overwhelmingly prefer the tablet form factor already with traditional notebooks accounting for just 30% of sales while tablets take the remainder.

    If it turns out to be true, the shift would be good news for Apple. When accounting for the tablets, the Cupertino California company already takes home nearly 20% of the mobile computing market.

    Source: NPD DisplaySearch

    Twitter: @AkshayMasand

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