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01-30-2014, 12:18 AM #1
Apple's Share of the Tablet Market Sees a Slight Boost in the 2013 Holiday Quarter
Following its mobile phone report earlier this week, the research firm IDC has published its estimates of tablet shipments for the fourth quarter of 2013, showing that Apple continues to lead the market with roughly one-third of all shipments. Apple’s share of the market seems to have generally declined over the past two years amid the proliferation of low-cost Android tablets, particularly unbranded “whitebox” deices in the Chinese market. The holiday quarter with refreshed iPads did however allow Apple to raise its share of the market to 33.8% from 29.7% in the previous quarter. The following was mentioned regarding the matter:
Apple once again led the worldwide market for tablets, shipping 26 million units during the quarter, up from 14.1 million the previous quarter and 22.9 million in 4Q12. While the quarter represented the company's most successful on record, its year-over-year growth of 13.5% was well below the industry average. The numbers bring into focus the challenges the company faces as it attempts to grow its tablet business in markets outside of its traditional mature-market strongholds and in the face of continued success from competitors both large and small.
Apple saw its worldwide tablet market share for the quarter grow to 33.8%, up from 29.7% in the third quarter but down from its 38.2% share in the fourth quarter of 2012.
Source: IDC via MacRumors