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Thread: Introduction of New iPads Helped Apple Achieve Double-Digit Year-Over-Year Gains

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    MMi Staff Writer Akshay Masand's Avatar
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    Default Introduction of New iPads Helped Apple Achieve Double-Digit Year-Over-Year Gains


    Apple’s introduction of the iPad Air and iPad mini with Retina display may have helped the sales of the tablets achieve double-digit year-over-year gains according to pre-earnings expectations from Wall Street. A survey of 20 buy-side investors conducted by Piper Jaffray’s Gene Munster last week indicates consensus sales estimates of 24 million to 25 million units. If accurate, this would mean a 10% jump in sales from the 22.9 million units Apple sold in the first quarter of fiscal 2013.

    Last fall's introduction of the iPad Air and iPad mini with Retina display may have helped sales of Apple's tablets achieve double-digit year-over-year gains, according to pre-earnings expectations from Wall Street.

    A survey of 20 buy-side investors conducted by Piper Jaffray's Gene Munster last week indicates consensus sales estimates of 24 million to 25 million units. If accurate, that would mean a 10 percent jump in sales from the 22.9 million units Apple sold in the first quarter of fiscal 2013. Munster’s consensus numbers are mirrored by those of analysts recently polled by Fortune’s Philip Elmer-Dewitt.

    Sales may have actually been higher if not for the severely constrained supplies of the new Retina display-equipped iPad mini, which faced shortages that lasted well into December. Combined with the late street date of the iPad Air, which didn’t hit shelves until November 1, Apple’s tablet lineup was not at full strength until the quarter was nearly over.

    Market research firm Consumer Intelligence Research Partners recently reported that while the iPad Air has taken an overwhelming share of the market for Apple’s full-sized iPads, the previous-generation iPad mini continued to outsell its newer counterpart 25% to 16%. The disparity could be attributed to the high-resolution model’s supply issues, or it may reflect renewed customer interest in the older variant after its price was cut to $299. CIRP also noted that the iPad’s average sales price is expected to rise, reversing a trend that has seen the slate’s ASP decline each quarter since 2011.

    Apple will unveil its first quarter financial earnings next Monday, January 27.

    Source: Fortune, Piper Jaffray via AppleInsider

    Twitter: @AkshayMasand

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    Good work Tim Cook, but Apple's only gonna be able to ride this wave for so long...

    Most of the company's success since 2007 has been on releasing updated iterations of the original iPhone. Once you get in every color and size, people are going to start looking for something new.

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