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01-12-2014, 03:04 PM #1
Apple Releases New Poetry-Themed "Your Verse" iPad Ad
Apple recently debuted a new television advertisement for the iPad during the NFL playoffs this weekend. This 90-second spotlight features a Robin Williams speech from the film, Dead Poets Society, overlaying the iPad being used in a variety of industries including filmmaking, mountaineering, SCUBA diving, music and more. Accompanying the ad is a new website called “Your Verse” to that shares the stories of the iPad users behind the ad.
The following was said in the TV commercial:
We don’t read and write poetry because it’s cute. We read and write poetry because we are members of the human race. And the human race is filled with passion. And medicine, law, business, engineering — these are noble pursuits and necessary to sustain life. But poetry, beauty, romance, love — these are what we stay alive for.
To quote from Whitman,
"O me, O life of the questions of these recurring.
Of the endless trains of the faithless. Of cities filled with the foolish. What good amid these, O me, O life?
Answer: that you are here. That life exists and identity. That the powerful play goes on, and you may contribute a verse."
"That the powerful play goes on, and you may contribute a verse."
What will your verse be?
Those of you interested in watching the new ad can do so below:
What do you think of the new ad?
Source: Apple (YouTube)
01-13-2014, 07:59 AM #2
I love it