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Thread: AT&T CEO Announces 200% Year-Over-Year Increase in Activations after iPad Air Launch

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    MMi Staff Writer Akshay Masand's Avatar
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    Default AT&T CEO Announces 200% Year-Over-Year Increase in Activations after iPad Air Launch


    Apple’s launch of the iPad Air alone appears to be enough to trump activations of both the iPad mini and fourth-gen iPad from last year at US carrier, AT&T. The wireless carrier recently announced that iPad activations for the launch weekend of the iPad Air were up by 200% year-over-year. AT&T CEO Ralph de la Vega marked the first official statement regarding iPad Air sales, as Apple declined to offers its own numbers today.

    According to da le Vega:

    iPad activations on AT&T increased more than 200% over the past three days compared to last year's launch weekend, driven by consumer excitement around the new iPad Air and the popularity of AT&T Mobile Share, which lets customers add an iPad to their existing data plan for just $10 a month. We also saw strong demand for AT&T Next, which offers customers an iPad for $0 down on the nation's fastest and most reliable 4G LTE network.
    The comments were joined by online tracking data which suggests the new iPad Air is significantly more popular after three days of availability than both the iPad mini and fourth-gen iPad were at the same point last year. Data from Fiksu found that the iPad Air already represents .75% of all activate iPads online compared to 0.15% for the fourth-gen iPad last year.

    As many of you probably already know, after the iPad mini and fourth-gen iPad were launched last year, Apple issued a statement after the launch weekend announcing the total sales of both devices exceeding 3 million. This year, Apple launched just the iPad Air this past Friday while the iPad mini with Retina display is set to launch later this month. Apple declined to detail sales figures on specific product models and didn’t break down iPad mini vs. full-size iPad popularity.

    We’ll have to wait for more data to see how well the iPad Air did but from the looks of it, Apple’s trend of increasing sales seems to have continued.

    Source: AT&T via AppleInsider

    Twitter: @AkshayMasand

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