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10-23-2013, 12:50 PM #1
T-Mobile Touts its Un-Carrier Strategy for New iPads
With the addition of the iPhone to its device lineup boosting T-Mobile's business prospects immensely this year, it's no surprise that the nation's fourth largest carrier is getting in front of Apple's new iPad launches as quickly as possible.
Today, T-Mobile is talking up its “un-carrier” strategy for both the iPad Air and new iPad mini with Retina display.
When T-Mobile's iPad line-up hits online and participating retail stores next month, the company will offer the tablets starting at $0 down for qualified customers. And every T-Mobile iPad user will receive 200 MB of free 4G LTE data every month for as long as they own their iPad, even if they aren't yet a T-Mobile customer, a press release from the carrier reads.
"When you buy a product as amazing as iPad, you should be able to connect when and where you want, simply and affordably," says John Legere, president and CEO of T-Mobile. "By offering free data for life with incredible upfront pricing, T-Mobile is un-leashing customers to fully enjoy iPad as it was meant to be enjoyed - mobile and connected."
Naturally, customers wanting more data can choose from other options. For T-Mobile voice customers, "always-on" iPad plans start at $10 a month for unlimited data including 500 MB of 4G LTE data each month. Customers can add more 4G LTE data in 2 GB increments for $10 more per month.
10-23-2013, 01:15 PM #2
I cannot wait i've been waiting for T-Mobile to get the iPad.
10-23-2013, 01:22 PM #3
THIS is a great strategy!!! It naturally makes sense to be able to use an iPad on the road once in a while without having to sign up for a plan. Kudos to T-Mo for thinking outside the box!
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10-23-2013, 01:58 PM #4
With blazing fast LTE where I live, I'll gladly add an iPad mini 2 to my wireless acct."All I can be is me, whoever that is" - Bob Dylan
10-23-2013, 02:04 PM #5
Great move indeed,I'll be getting one from mobile
10-23-2013, 04:53 PM #6
$20/Month for 2.5GB 4G LTE and unlimited 3G Data? Yes, that is what they throttle the speed to on T-Mobile, 3G speeds. AT&T throttles to Edge speeds if you go over 5GB on the unlimited data plan.
10-23-2013, 08:05 PM #7
This has convinced me to fork the extra cash and get the ipad mini with 4G rather than wi-fi. Way to go!
10-24-2013, 06:06 AM #8
10-24-2013, 07:20 AM #9
AT&T and other carriers will take a hit for this move unless they plan on matching it. I'm a loyal AT&T customer (10+ years) but I'll take free data , even if it was EDGE, from T-Mo anytime!
10-25-2013, 10:10 AM #10
Go go tmo!!