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06-15-2013, 05:47 AM #1
Microsoft Utilizes Siri to Make Fun of the iPad Once Again in a New Windows Tablet Ad
Microsoft has once again enlisted Siri to pitch a product of theirs in yet another ad meant to sway new tablet buyers away from Apple and toward the brave new world of Windows 8. This time, it’s for Dell’s XPS 10 tablet. In 30 seconds, Microsoft’s ad pitches some of the benefits of owning a Windows 8 tablet over an iPad running iOS, such as the ability to pinch to zoom to see more apps on the home screen, build-in SD card compatibility, running two apps on the same display and a lower price. In the ad, Apple’s virtual assistant not only helps push Microsoft’s product in this ad, it also mimics Apple’s own advertising style, showing two tablets side by side against a white backdrop.
The commercial begins with Microsoft pointing out that users can’t pinch on the home screen to see multiple pages of apps. Siri starts out by saying “I’m sorry, I can’t zoom like that.” The Dell tablet user than slides in an SD card from their camera, while the same action on the iPad prompts Siri to protest, “You can’t put an SD card there, or there, or there.” Siri then goes on to compliment Windows 8’s ability to run two apps on the same screen before lamenting about the iPad’s $599 price tag, which is $200 more than the Dell XPS 10’s current special offer price of $399. What the ad doesn’t mention is that the XPS 10 normally starts at $449 when it’s not on sale.
Those of you interested in watching the video can do so below:
These parody ads are becoming common for the Microsoft, all of which not only mock Apple and Siri but also Android and Samsung in its take on the smartphone war, a fight in which Windows Phone is all but absent. The timing of the most recent commercial is particularly interesting though.
Microsoft released Office 365 Mobile for iPhone recently but left both the iPad and Android devices in the cold. This can be seen as an attempt to drive more Windows 8 tablet sales which, as seen in their previous ad, is capable of running PowerPoint. There’s also another old argument that Windows 8 only boasts a library of 65,000 apps or so, while iOS carried more than 250,000 as of July 2012. Microsoft wants its customers to remember of course, that Office can’t be found in Apple’s expansive collection.
What do you think of Microsoft’s commercial and the direction of its ad campaign?
Source: Microsoft (YouTube)
06-15-2013, 06:18 AM #2
Microsoft aren't in a position to make fun of anyone else considering how bad they messed up with the Xbox one.
06-15-2013, 06:47 AM #3
Pretty sure Anthony had already wrote an article about this same exact commercial the othe other day? Sloppy.
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06-15-2013, 11:22 AM #4