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According to a study tracking device impressions within the first month of a product’s sales, Millennial Media saw the iPad mini net a daily growth of 28%, beating out Amazon’s...
12-11-2012, 02:39 AM #1
iPad mini Ad Impressions Grow 28% Per Day as Device Outperforms Kindle's Release
According to a study tracking device impressions within the first month of a product’s sales, Millennial Media saw the iPad mini net a daily growth of 28%, beating out Amazon’s Kindle Fire which saw a 19% daily growth rate over the same period last year.
Similar to what happened in 2011, it’s likely that many electronic devices are being gifted during the holidays. Despite many iPad minis still waiting to be unwrapped, the initial user base has already made an impact on the advertising firm’s platform. According to Matt Gillis, the SVP of Global Monetization Solutions at Millennial Media “Every holiday season there seems to be one particular item that stands out as the 'must have gift' of the year, and in 2012, early figures lead us to believe that this could be the iPad mini. Truth be told, don’t tell my kids but there are already two sitting under our tree at home."
The firm is expecting the overall number of tablet-using consumers to increase significantly without cannibalizing sales of other tables. Citing a previous Nielsen report, the ad company notes a strong interest from children for both the full size iPad and iPad mini, illustrating the smaller tablet is more likely to add new users than take away from an existing potential user base. One of the other takeaways from the mini’s strong performance is consumer demand for tablets of multiple sizes. The firm sees the success of the iPad mini as confirmation of high interest from users looking for portable devices of various sizes.
Source: Millennial Media via AppleInsider
Last edited by Akshay Masand; 12-11-2012 at 02:43 AM.
12-11-2012, 02:50 AM #2
Slap an apple logo on it and people will fap away! I'll wait for it to have retina display.
12-11-2012, 06:13 AM #3
12-11-2012, 12:09 PM #4
^^I said i was going to wait but i couldn't haha! I bought a mini and love it. Love the size and mobility..so lightweight! I'll just sell this one when the Retina version comes out next summer win win :]
12-11-2012, 12:22 PM #5
12-11-2012, 04:04 PM #6
I dont know why you think the mini is inferior. I bought a Nexus 7 and an ipad mini. I brought the Nexus back in a week. The mini is so superior! I LOVE the mini. I keep it on me all the time now in my left inside coat pocket it just fits! I can slide it into my back jeans pocket! I got a case for it but i dont bother. I have my ipad up for sale since I do not use it anymore.
12-11-2012, 05:25 PM #7
12-13-2012, 01:29 PM #8
I bit the bullet today and bought my wife the 32 gig black Mini. I got it on the local military base and I had a coupon so I paid 370 out the door. For that price I am very happy. I will say that after playing with it, it isnt bad at all.