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07-04-2012, 05:13 AM #1
Gates: Apple Needs a Surface-like Device
Microsoft founder Bill Gates recently stated that its upcoming tablet, the Surface, may prompt Apple to shift its iPad strategy in order to compete with capabilities offered by their Windows 8 tablet in an interview on PBS. According to Gates, Microsoft’s Surface is a completely new form factor which he feels is “exciting” for the market.
Gates continued to discuss how consumers would be given the best of both worlds with the Surface – a tablet that runs a full-fledged desktop operating system. He seemed to be clearly alluding to the iPad’s stripped down mobile operating system. According to Gates:
You don’t have to make a compromise. You can have everything you like about a tablet and everything you like about a PC all in one device. And so that should change the way people look at things.
For those of you who didn’t already know, Microsoft announced the Surface two weeks ago in a surprise event, revealing that the company would launch two versions of the device, an ARM-supported model called Surface for Windows RT and an Intel Core i5 iteration dubbed Surface for Windows 8 Pro. The new device soon to be released by Microsoft has already been causing controversy with OEMs that license Windows for their hardware. Acer founder Stan Shih felt that the tablet was a ploy to boost Windows 8 adoption, guessing that Microsoft is likely to abandon the project later this year. HP was said to be ditching Windows RT all together for other mobile operating systems.
Apple has been clearly dominating the tablet market since the release of the original iPad in 2010 and seems to be continuing the trend thus far. Analysts are estimated that the iPad’s market share (which is currently sitting at 60% for 2012) could account for 50.9% of total shipments by 2016. Furthermore, tablet sales are forecast to surpass laptop sales in the next four years growing from 121 million units this year to 416 million in 2016. Last but not least, there are several rumors going around that a 7.85-inch version of the iPad is in the works for a release date later this fall. That being said, we’ll have to see what happens to the market once the Surface is released, Google’s Nexus tablet is released, and if the rumored smaller version of the iPad is released.
Source: PBS via CNET
07-04-2012, 07:03 AM #2
I personally hope the Surface is a huge success for two major reasons. The first is how cool it would see Apple to release the full operating system on a tablet with usb 3 ports and that cool keyboard cover or something similar. And secondly if the Window's Surface tablet is super popular and does not have a huge price tag(we'll see), maybe Apple will be forced to keep their price in check.
07-04-2012, 07:20 AM #3
Didn't they say multiple times that this tablet isn't to be competing against the iPad? That it's only to show the consumer that this is what they have to offer and more
07-04-2012, 08:24 AM #4
07-04-2012, 09:33 AM #5
This a bit of BS. for most people, the RT version of the tablet wont cut it and the only way to gain access to the full windows OS then they will need to pay more. and i think that microsoft will price the full windows 8 pro tablet well above $500. apple has got it right. they designed a OS for touch. and only touch. windows its self is a point and click os. what microsoft should have done is said right, here is windows 8, if you own a desktop, this will be fine. but if you own a tablet, then buy the metro add-on. this way people are not forced to use a tablet home screen on a desktop computer and tablet customers.
i dont think i explained that how i thought about it in my head... lol
07-04-2012, 10:40 AM #6
My guess is that Surface is gonna rock.
The way I see it, iPad has a better screen and everything else goes for Surface. Just think about it, Android never really offered something totally new, and a lot of people bought it. Surface, on the other hand, runs the same Windows everyone is used to work with on their PCs, not to mention the super cool keyboard. About the price, Apple's products are overpriced and everyone buys them, people will buy Surface as well, even if it is expensive, and hopefully, they'll buy it enough so that Apple is forced to really improve iPad's features and prices.
07-04-2012, 11:29 AM #7
@ 1shuttle 1.......True that!
07-04-2012, 11:48 AM #8
07-04-2012, 12:24 PM #9
Follow the leader Windows, follow the leader...
07-04-2012, 12:55 PM #10
07-04-2012, 01:55 PM #11
Adding ports and a keyboard makes it a laptop people
07-04-2012, 02:07 PM #12
Lol this will not change the price of the iPad at all, the iPad is for other types of consumers and the surface is for the remaining customers (ones who can't afford)
This will however force apple to up their game
07-04-2012, 03:53 PM #13
07-04-2012, 04:40 PM #14
For the first time in decades I sorta agree with Bill, kinda. He's right that a tablet should be closer to a laptop than a smartphone. Using an unchanged smartphone OS-iOS-is lame on Apple's part, though it sure hasn't hurt sales. But he shouldn't crow until his Surface is hatched, grown up, and selling well. I hope it does and will be ready to buy one if it proves worthy.
07-04-2012, 04:56 PM #15
Windows Surface RT will NOT run the desktop version, and will be more like Windows Phone 7
It's really tough to tell which of these tablets will take off, or if it will even take off at all. My guess is that it will be the Surface RT. It will be cheaper, lighter, have better battery life, and will be for consuming media just like the iPad.
As for the iPad being overpriced, history has shown us otherwise. May not be worth the admission price to you, but it certainly has been to millions of other people.
07-04-2012, 07:53 PM #16
Microsoft is a company in panic mode! It's losing money so fast cause people are turning to the iPad for straight forward day to day use! Laptops,and desktops are dying fast!
07-04-2012, 08:06 PM #17
Microsoft went wrong with this in so many ways... And I wish they hadn't...
1. Two versions of the tablet which are incompatible. If I develop an app for one version, it won't work on the other. I have to develop and support to versions of the same app.
2. They announced a product now which will not be available for months and months.
3. The consumer product is a crippled OS, so any real distinction they could have with Apple is gone. The consumer should have the full OS.
This had so much potential given that Gates predicted the tablet form factor was the way of the future long long ago.
07-04-2012, 08:16 PM #18
07-04-2012, 09:27 PM #19
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