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05-02-2012, 02:50 PM #1
Target Bucking Amazon Kindle Devices to Concentrate on iPads
Retail juggernaut Target is taking a step back from its relationship with Amazon with regard to the online retailer's leading tablets and eReader products.
According to a leaked internal company memo, Target will no longer carry Amazon's Kindle devices. And, in case you were wondering, that includes what some consider to be the iPad's biggest competitor today - the Amazon Kindle Fire.
After the leak, Target was forced to concede the plan once approached for comment by Reuters.
"Target is phasing out Amazon- and Kindle-branded products in the spring of 2012," Target rep. Molly Snyder responded. "We will continue to offer our guests a full assortment of e-readers and supporting accessories."
The biggest focal point for Target in this product category now? You guessed it: the Apple iPad.
A number of industry analysts who have weighed in on the development believe that Target now clearly sees Amazon as an enemy in retail, not a viable long-term partner.
05-02-2012, 03:10 PM #2
I had the Kindle Fire for two weeks, but then I returned it. I thought since I had an iPhone I would try a tablet that's more affordable and I didn't *need* the iPad bc I already have the iOS experience. The Kindle Fire doesn't compare to the iPad, I thought it would be fair competition so I bought it but that isn't true. It slowed down in a span of days, it crashed on me often, and my mom got an iPad soon after my Fire purchase and I found myself using her iPad more than my Kindle Fire. Even though I have an iPhone and I'm already so used to iOS, I don't ever get bored of iOS. So now I'm saving up for my own iPad...I think Target has the right idea here. Cheaper/more affordable isn't always better. I'm also considering the Galaxy tab though, that IMO is better competition to the iPad than the Kindle Fire.
05-02-2012, 03:49 PM #3
For e reading nothing beats a kindle. People prefer tablets now because they are multipurpose. I get a eye strain from reading on the iPad after 2 hours.
05-02-2012, 04:07 PM #4
I wonder if this means that the Kindles will be on clearance at Target soon?
05-02-2012, 04:26 PM #5
I bought my wife a Kindle Fire, she uses it all the time, it's a great little tablet for the small price of $200! I'm a big iPad fan so that's what I'll end up getting, but both have their pluses. I don't see why Target can't carry both of them.
05-02-2012, 04:40 PM #6
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05-02-2012, 08:38 PM #8