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Last week Tim Cook commented on the importance of Apple’s partnership with mega-retail chain Wal-Mart. "[Walmart] is an increasingly more substantial partner in the iPad space... and an evolving partner...
04-30-2012, 07:44 PM #1
Wal-Mart Accounts For 11 Percent of iPad Sales
Last week Tim Cook commented on the importance of Apple’s partnership with mega-retail chain Wal-Mart.
"[Walmart] is an increasingly more substantial partner in the iPad space... and an evolving partner on iPhone. And so we're working with them and enjoy working with them and hope to continue expanding." — Tim Cook
CIRP culled the numbers from a February survey of customers who had purchased an iPad in the last 90 days. Demographics of the sample size were not given. Also, the Amazon number is likely disingenuous considering Amazon isn’t even an authorized reseller, Amazon’s partners are selling it.
Business Insider made the observation that while Wal-Mart has the potential to get the iPhone into more homes, this also drives down the average selling price of iPads. This happens because Apple needs to let Wal-Mart and similar retailers take a reasonable gross profit from each purchase.
So far that “reasonable gross profit” hasn’t stopped Apple from beating financial analysts' quarterly estimates with aplomb.
Source: Business Insider
04-30-2012, 08:22 PM #2
Odd. I wouldn't think of the walmart crowd as big iPhone users.
04-30-2012, 09:16 PM #3
04-30-2012, 10:01 PM #4
Well I like to go to Wal-Mart, although some other stores have replaced it for me, nonetheless I'd probably get an iPad there too if it weren't for Apple's refurbed store. Or Best Buy bc of the rewards points...I guess I wouldn't get it at Wal-Mart lol, never mind. I can see that other people would do so though, it's just a convenient place to go to.
05-01-2012, 06:11 AM #5
I bought an iPad 2 and 3 from Walmart. The reason? They actually had the ones I was looking for unlike the Best Buy stores around here. Sure, I could have gone to an Apple store but it's much farther away plus I had Walmart gift cards to use up.
05-01-2012, 07:52 AM #6
05-01-2012, 06:06 PM #7
Well that is interesting.
05-02-2012, 04:30 PM #8
You have to consider that Walmart has hundreds of stores across the globe, far more than Apple or any other retailer. Knowing this, Walmart probably only sells a few thousand at each store.
05-03-2012, 07:02 AM #9
I got my new iPad from Walmart because they sold it 8 hours before anyone else, even Apple.
05-14-2012, 11:42 PM #10
Hello Friends !!!!!
I read out your posts which is full of knowledge and I have gain a lots of knowledge. Apple is the one that actually determines who gets what iPads. Walmart stores can't order any apple products at store level regardless of what was sold.