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01-23-2012, 10:51 AM #1
Pew Shows U.S. Tablet Ownership Increased 100% Over The Holidays
We all know that the 2011 holiday shopping season was very good to leading makers of tablets and e-readers. But according to the latest insight and analysis from The Pew Research Center, tablet ownership in the U.S. appears to have grown by a much faster pace than almost anyone expected.
"The share of adults in the United States who own tablet computers nearly doubled from 10% to 19% between mid-December and early January and the same surge in growth also applied to e-book readers, which also jumped from 10% to 19% over the same time period," says Lee Raine of Pew.
As the headlines reflected for weeks during the latter part of 2011, Apple's iPad and Amazon's Kindle Fire were, hands down, the biggest driving forces for the tablet rush and subsequent tablet boom as 2012 approached.
Pew adds that Barnes and Noble’s Nook Tablet shouldn't be excluded from this discussion of top tablet market influences last year. The Nook's lower market entry price clearly contributed to the enormous sales B&N logged over the holidays.
"These findings are striking because they come after a period from mid-2011 into the autumn in which there was not much change in the ownership of tablets and e-book readers," the Pew report reveals. "However, as the holiday gift-giving season approached, the marketplace for both devices dramatically shifted."
To read more from the Pew report, click here.
Source: Pew Internet