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Thread: Apple's iPad to Gain Traction in Small and Medium Sized Businesses in 2012

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    MMi Staff Writer Akshay Masand's Avatar
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    Default Apple's iPad to Gain Traction in Small and Medium Sized Businesses in 2012


    The NPD Group recently polled American businesses with fewer than 1,000 employees regarding any intent to buy tablets over the next year and found that nearly three quarters of the businesses asked intend to bring touchscreen tablets into the workplace. Vice president of industry analysis at NPD, Stephen Baker, said businesses are “determined” to embrace tablets and Apple’s iPad remains the top choice in the enterprise.

    "The iPad, just as it is in the consumer market, is synonymous for 'Tablet' in the business market, leaving Apple poised to take advantage of the increased spending intentions of these SMBs (small and medium businesses)," Baker said. "NPD's research shows that iPad purchase preference is higher among larger firms than smaller ones, which is an important indicator that Apple is gaining traction far outside its typical consumer space."

    Of the companies seeking to purchase tablets, the highest among larger companies with between 501 and 999 employees had a whopping 89% interest in buying a tablet with an average budget of $38,749. The average small and medium sized business is expected to spend more than $21,000 on tablets in the next year as well. Another interesting tidbit the survey showed was that an overwhelming majority (90%) of firms polled planned to maintain or increase the amount of money being spent on tablets over the next year. The data for the survey stems from NPD’s quarterly SMB Technology Monitor survey. The questions asked were fielded in September of 2011 and firms with fewer than 1,000 employees answered questions about purchase intentions for tablets, PCs, mobile phones, networking, and more.

    Apple officials have boasted about the success of the iPad in the enterprise over a short period of time repeatedly. During each of the company’s quarterly earnings conference calls, executive have revealed adoption rates among Fortune 500 companies and furthermore, in October the company said that 90% of the Fortune 500 companies were deploying or testing the iPad, just 18 months after its debut.

    Are you a part of a small or medium sized company adopting iPads? Does your work place offer them to employees? Share any thoughts and experiences below!

    Source: NPD

    Twitter: @AkshayMasand

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