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Thread: Amazon In The Hunt for a Siri of Its Own

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    What's Jailbreak? Michael Essany's Avatar
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    Default Amazon In The Hunt for a Siri of Its Own

    In late September, juggernaut online retailer Amazon raised the curtain on the Kindle Fire, an Android-powered tablet that effectively undercuts the majority of competing tablets with its introductory price of $199. “We’re building premium products at non-premium prices,” Amazon CEO Jeff Bezos said as the new Amazon tablet was introduced.

    At the time, some analysts were already claiming that the new Kindle Fire was a quality tablet capable of eating into Apple's dominant share of the tablet marketplace. Of course, given that the tablet hasn't yet reached consumers, it remains to be seen if buyers will buy into the new Kindle frenzy. What's more evident, however, is Amazon's hope of making the Kindle Fire as close to the iOS tablet experience as possible. And more evidence to support this emerged today.

    Based on the revelation coming to light in a new Securities and Exchange Commission filing, Amazon has - below the radar - acquired voice recognition firm Yap. Why? It now appears that Amazon is looking to implement its own voice recognition technology (sound familiar?) in a future Kindle tablet.

    Though the acquisition was apparently completed in September, no public announcement has been made by either company. The filing does not mention Amazon by name, but Yap merged with a company called "Dion Acquisition Sub" that just so happens to be headquartered at 410 Terry Avenue in Seattle, Washington, an building.
    While few other details are known, one can only take this move as an indication of Amazon's serious attitude when it comes to better competing with the likes of Apple and Google in new technologies that are quickly becoming established features on our mobile devices and their operating systems.

    Source: The Atlantic

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