+ Reply
Results 1 to 6 of 6

Your favorite Apple, iPhone, iPad, iOS, Jailbreak, and Cydia site.


Thread: New iPad 2 Ad All About The Now

is a discussion within the

iPad News

forums, a part of the

General iPad

section;
Apple's marketing machine turned out a new iPad 2 commercial entitled "Now." Watch the ad and you'll understand the title quite easily. The gist of the Ad is a number
...
  1. #1
    MMi Staff Writer Phillip Swanson's Avatar
    Join Date
    Apr 2011
    Location
    Michigan
    Posts
    1,342
    Thanks
    0
    Thanked 79 Times in 46 Posts

    Default New iPad 2 Ad All About The Now


    Apple's marketing machine turned out a new iPad 2 commercial entitled "Now." Watch the ad and you'll understand the title quite easily.

    The gist of the Ad is a number of things are possible "Now" because of the iPad 2.
    • Now we can watch a newspaper.
    • Listen to a magazine.
    • Curl up with a movie.
    • And see a phone call.
    • Because there's this (cue shot of iPad2).

    Watching the latest iPad 2 ad it becomes apparent Apple knows what the heck they're doing. Other tablet, and smartphone manufacturers attempt to produce commercials that exude cool. Outside of Motorola's 1984-esque Super Bowl ad you can color me unimpressed, and even that was more of a statement maker than actual product pusher.

    Apple already has the cool points, and the wow factor and that bleeds into their marketing campaigns. They don't need booming soundtracks, and quick cuts exposing the lavish lifestyles beautiful people lead when using their products. Simple functionality, with a borderline nostalgic soundtrack, being used by faceless everyday people. Or in the iPhones case a simple hand, accompanied by a more youthful male voice, and usually more upbeat music, highlights the products features. Their ads manage to target almost every demographic without flashy special effects or lifestyles.

    Go watch any of the commercials for the Droid, or Droid 2, or any of those phones and ask yourself "If I was a female would this appeal to me?"

    Most likely not.

    Source: Apple
    Last edited by Phillip Swanson; 06-18-2011 at 09:16 AM.

  2. #2
    Green Apple Du Blex's Avatar
    Join Date
    Jan 2009
    Location
    Massachusetts
    Posts
    54
    Thanks
    9
    Thanked 1 Time in 1 Post
    I think that's what made Apple products such a huge success, the ads and the absurd job they do at targeting everyone, most importantly, the common person. Never does it show lavish and luxurious living but always simple and clean and welcoming that gets everyone drooling. Others should take notice... (ahem RIM).
    I remember RIM last campaign of ads they did was to advertise BBM. No one can't say that people don't (or didn't now) buy blackberries for BBM but for push e-mail or for whatever pathetic reason they give. RIM even knows it themselves that they have an advantage to get in the hands of teenagers with that app but now that's going to change with iOS' new iMessage.

  3. #3
    Livin the iPhone Life Stray's Avatar
    Join Date
    Oct 2010
    Location
    You Know...
    Posts
    14,071
    Thanks
    675
    Thanked 1,357 Times in 1,074 Posts

    +1 apple makes a success with their commercials. However, the T-Mobile commercial makes me wanna buy a sidekick 4G.
    Quote Originally Posted by ikesmasher View Post
    that was officially the scariest thing you have ever said str4y.
    Quote Originally Posted by Pancho paco View Post
    Dude T.M.I

  4. #4
    Green Apple
    Join Date
    Jul 2008
    Posts
    53
    Thanks
    4
    Thanked 6 Times in 5 Posts

    What app is that at the end where they look like they are using the camera to see the stars, and overlay the constellations on the iPad?

  5. #5
    iPhone? More like MyPhone
    Join Date
    Nov 2008
    Posts
    291
    Thanks
    79
    Thanked 9 Times in 9 Posts

    Quote Originally Posted by dboone21 View Post
    What app is that at the end where they look like they are using the camera to see the stars, and overlay the constellations on the iPad?
    Star Walk
    They are not using the camera. It's the iPad and it's gyroscope technology.
    Last edited by allanes5; 06-18-2011 at 11:05 AM. Reason: More info

  6. #6
    iPhone? More like MyPhone PlatoTheForms's Avatar
    Join Date
    Mar 2008
    Location
    New York City
    Posts
    246
    Thanks
    159
    Thanked 10 Times in 10 Posts

    Quote Originally Posted by allanes5 View Post
    Star Walk
    They are not using the camera. It's the iPad and it's gyroscope technology.
    but you CAN indeed use the camera and line up the stars with your iphone

Posting Permissions
  • You may not post new threads
  • You may not post replies
  • You may not post attachments
  • You may not edit your posts