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Thread: New iPad 2 Ad All About The Now
06-18-2011, 10:11 AM #1
New iPad 2 Ad All About The Now
Apple's marketing machine turned out a new iPad 2 commercial entitled "Now." Watch the ad and you'll understand the title quite easily.
The gist of the Ad is a number of things are possible "Now" because of the iPad 2.
- Now we can watch a newspaper.
- Listen to a magazine.
- Curl up with a movie.
- And see a phone call.
- Because there's this (cue shot of iPad2).
Watching the latest iPad 2 ad it becomes apparent Apple knows what the heck they're doing. Other tablet, and smartphone manufacturers attempt to produce commercials that exude cool. Outside of Motorola's 1984-esque Super Bowl ad you can color me unimpressed, and even that was more of a statement maker than actual product pusher.
Apple already has the cool points, and the wow factor and that bleeds into their marketing campaigns. They don't need booming soundtracks, and quick cuts exposing the lavish lifestyles beautiful people lead when using their products. Simple functionality, with a borderline nostalgic soundtrack, being used by faceless everyday people. Or in the iPhones case a simple hand, accompanied by a more youthful male voice, and usually more upbeat music, highlights the products features. Their ads manage to target almost every demographic without flashy special effects or lifestyles.
Go watch any of the commercials for the Droid, or Droid 2, or any of those phones and ask yourself "If I was a female would this appeal to me?"
Most likely not.
Last edited by Phillip Swanson; 06-18-2011 at 10:16 AM.
06-18-2011, 10:27 AM #2
I think that's what made Apple products such a huge success, the ads and the absurd job they do at targeting everyone, most importantly, the common person. Never does it show lavish and luxurious living but always simple and clean and welcoming that gets everyone drooling. Others should take notice... (ahem RIM).
I remember RIM last campaign of ads they did was to advertise BBM. No one can't say that people don't (or didn't now) buy blackberries for BBM but for push e-mail or for whatever pathetic reason they give. RIM even knows it themselves that they have an advantage to get in the hands of teenagers with that app but now that's going to change with iOS' new iMessage.
06-18-2011, 10:43 AM #3
06-18-2011, 11:20 AM #4
What app is that at the end where they look like they are using the camera to see the stars, and overlay the constellations on the iPad?
06-18-2011, 12:03 PM #5
06-18-2011, 04:46 PM #6