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Thread: Yudu Launches New Service to Save Publishers From Apple's 30% Cut

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This one, at least on the surface, has potential legal implications written all over it. On Thursday, a familiar digital technology company by the name of Yudu released what is,
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  1. #1
    MMi Staff Writer Michael Essany's Avatar
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    Default Yudu Launches New Service to Save Publishers From Apple's 30% Cut


    This one, at least on the surface, has potential legal implications written all over it. On Thursday, a familiar digital technology company by the name of Yudu released what is, for obvious reasons, a highly controversial service aimed at content publishers who sell their subscription materials through Apple and, consequently, have to share in the corresponding riches.

    If you're not well versed in the professional endeavors of Yudu, the company makes online publishing tools available to companies to assist in preparing their content and optimizing it for tablets, mobile phones, and e-reading portals like Amazon's Kindle.

    The new service revealed this morning is designed to enable magazine publishers to avoid having to pay the 30 percent commission that Apple requires in order to deliver content to iDevices via the App Store. Incredibly, Yudu says Apple has recognized the new service as "compliant with its terms and conditions."

    The new dual-subscriptions system from Yudu, whose customers include Reader's Digest and Haymarket, allows users to download publications onto their Apple device through the App Store, even when the purchase is made directly from the publisher.
    The claims by Yudu that Apple is seemingly "okay" with the new service strikes some as peculiar, especially given the extent to which Apple has gone to force compliance with the paid subscription and content distribution policy unveiled in recent months. As many will recall, Apple infamously blocked Sony's electronic-book application for allowing iDevice users to read books purchased through Sony's online store.

    Needless to say, there's an excellent possibility that we haven't heard the last of this story.

    Source: Reuters
    Last edited by Michael Essany; 05-05-2011 at 05:01 PM.

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    Livin the iPhone Life tudtran's Avatar
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    Haha

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    iPhoneaholic PatrickGSR94's Avatar
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    woopee more corporate drama

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    iPhoneaholic
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    but i just want to play angry birds! haha
    Yeah, you'll be the coolest person in the room when you pull one out and show it around, but that gets old fast when three other people have them and one person somehow has one that glows in the dark.
    John C. Dvorak
    The American columnist and broadcaster in article 'Rethinking the iPhone' in PC Magazine.

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    iPhone? More like MyPhone norfskate's Avatar
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    Wait, what!?

    What the **** wrong with paying apple a 30% cut!?

    That 30% cut is what you pay to have your advert displayed on however many MILLION iDevices are out there!

    Sounds like a good deal to me?
    Last edited by thetoothfairy; 05-05-2011 at 09:31 PM. Reason: Uncalled for wording

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    Go <*))))>< The Man of Sand's Avatar
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    Quote Originally Posted by robbpell View Post
    but i just want to play angry birds! haha
    Me too!!

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    iPhone? More like MyPhone back9player's Avatar
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    Does modmyi have copy editors or proof readers like an editor? Enough with the grammatical errors!

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    iPhone? More like MyPhone <(O)> Device's Avatar
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    Quote Originally Posted by robbpell View Post
    but i just want to play angry birds! haha
    Agreed lol xD

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