EXCLUSIVE: Toys R' Us Reportedly Training Employees for iPad 2 Sales

[Michael Essany]

We received a tip this morning from a Toys R' Us employee that the venerable children's toy store will begin selling the iPad 2 next month. Although there have been rumors in the past about Toys R' Us possibly carrying the iPad at some point in the future, this is the first we've heard from an actual employee that an iPad launch at the toy store is imminent.

And there's photographic evidence to back up the claim. Obtained during an employee training session, the pic clearly illustrates the iPad 2 presented in some form of employee training and testing process - something that would naturally take place shortly before a new product launch.

If the iPad 2 joins the Toys R' Us product roster next month, it will mark yet another significant move by Apple to expand the company's retail horizon. From Best Buy and Walmart to Target and (possibly) now Toys R' Us, the second generation Apple tablet is clearly receiving no shortage of shelf exposure across the broad consumer retail sector.

We'll keep our ears close to the ground on this one and provide follow-up information regarding a potential Toys R' Us iPad 2 launch as soon as more details - or evidence - becomes available.

UPDATE:

Product knowledge sheet for employees to become familiar with the iPad 2

[iphoneadam]

admin edit: huh?

[zoso10]

Toys R' Us? Really? I figured that would be one of the last places to see an iPad, other than a grocery store. I figured that would be a horrible idea letting a bunch of little kids with sticky jelly fingers pounding away on an iPad 2.

I do, however, let me niece (6 years old) use my iPad and she hasn't destroyed it yet. Cat piano amuses her for hours

[KBI2113]

Now where's the trolls at to call Michael a "liar" and "fake"?

I don't live near a toys R us, but it's a hell of a way to entice to kids.

[TheDirtyDiddler]

The less likely you'd think the place is to sell it the better.

On a side note, better memorize those ten multiple choice questions, guys!

[Silencer_0]

Not surprising. My 5 yr old niece knows how to use my iPad perfectly.

[mm8]

now you will know who's parents are rich....

[The Maestro]

That's all it is anyway
Between my iPhone 4, MacBook air and iMac the iPad is just a toy

[ODB25]

Toys R Us still exists?

[SnowLeo]

I got my wii from Toys R Us you guys shouldnt be discrediting them. They have about just as big of an electronics section as target or BJs. Sadly I actually know of a 7 year old that has a 16gb ipad 1st gen so there is a market. Kids these dayz..

[steve-z17]

I got my wii from Toys R Us you guys shouldnt be discrediting them. They have about just as big of an electronics section as target or BJs. Sadly I actually know of a 7 year old that has a 16gb ipad 1st gen so there is a market. Kids these dayz..

I've gotten quite a few electronics from them. They usually have items in stock when other stores like Target and Best Buy don't because not a lot of ppl think of them as that type of place. Cool that they'll be selling the iPad2 now.

[TheJailbreakGenius]

Toys R' Us? Really? I figured that would be one of the last places to see an iPad, other than a grocery store. I figured that would be a horrible idea letting a bunch of little kids with sticky jelly fingers pounding away on an iPad 2.

+1

[sucram6791]

trying to bring them into the children demographic. i see what you did apple

[ADF]

I don't wanna grow up....

[Silverado1987]

Who cares where they sell it. ToysRus is a good start. Now atleast when product launches the lines will be less instense with each store including Walmart. Which Walmart by the way. The home office orders them not the employees and we only had like 9 ipad 2s on launch day and have been out of stock since then

[Antman217]

Toys r us sells many electronics. They have TVs, digital cameras, laptops, iPods, dvd players, camcorders, GPS devices and many more. Don't judge a store by its name!

[EskimoRuler]

it does seem like a weird place to sell the ipad. target audience for sales is the kids but parents do buy the toys.

[iphoneadam]

After all the "rape talk" last post I agree with Messany and think it's only natural to talk about Toys R Us

[x12_Carnage]

When all the chumps r at Best Buy and target waiting for an iPad 2 I'll be at Toys R Us :P

[pacmac]

Now kids are going to be lazy and fat..


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