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Thread: Details Emerge on 2011 iPad
11-22-2010, 08:40 PM #41
I think the real answer is a little more subtle than that. I believe Apple is learning a hard lesson with the iPhone.
Their exclusivity agreement with AT&T is hurting sales, vs the Android-based phones, which are currently outselling the iPhone. Apple ought to have ended exclusivity last year, and that would have neatly ended any threat from Android. While Apple may have lost a march on the iPhone, but I don't think they want to do the same with the iPad.
And I have to say, the whole iPad setup with AT&T billing your credit card in set amounts for set data transfers on a monthly basis is pretty cool, and a real breath of fresh air versus the two-year noose around your neck you have with a smartphone.
But my point is, Apple's devices will lose in the market unless they are offered for use with multiple carriers. Opening the iPad universe rapidly to multiple carriers will keep Apple in the game. With tablet computing, Apple is scoring in that area by expressly NOT making their tablet into a limited-purpose business tool for suits. Instead, the iPad is set up with a few tools and a universe of apps, allowing the app makers to define what it is, what it can be and what it will be for it's users.
Start from the point of popularity and let the businesses build out their own limited-function tools by using Apple's code building environment (which might make them interested in writing for --gasp!-- OS-X). So, the hospital app that lets physicians order patient treatment via WiFi network and check for drug interaction issues on the fly that maybe 1,000 people will use won't be the killer app (though it may save lives) and Grand Theft Auto may sell more iPads than the possibility that hospitals can use this device in medicine.
Limiting the iPad (and the iPhone) to one carrier is a bad move. Freeing up the iPad (and iPhone) will increase sales.
Oh and according to people on the inside at AT&T, they're laying off as fast as they can. And that bodes well for the iPhone, long rumored to be headed to Verizon, which will be the other phone company people love to hate.
11-22-2010, 11:35 PM #42
11-25-2010, 08:54 AM #43
US is hardly insignificant
The United States is not an insignificant market. While nobody outside of Apple and AT&T knows for sure, I'll bet the first term of exclusivity gave a lot to the telco. The more recent exclusivity agreements have seriously favored Apple.
I'll bet AT&T will be relieved to no longer be in an exclusive arrangement with Apple because their data paths are really stressed by iPhone users in large cities. I have noticed that AT&T's advertisements of late are all about smart phones not made by Apple.
I am not privy to Apple sales of iPhones in the US vs Europe and the rest of the world. But I would not be surprised to see the US market account for half of all iPhone sales.