iBooks May Soon Sport iAds

**Michael Essany** · 08-25-2010, 10:38 AM

Who didn't see this one coming?

Given Apple's great big, enormous, and - dare I say - grandiose roll out of the iAd platform, is it any wonder that Cupertino's
larger-than-life foray into the world of digital marketing would soon carry over into the equally larger-than-life digital book warehouse that is iBooks?

The Wall Street Journal is reporting what we've been hearing internally but without confirmation for quite some time - that Apple will soon stuff iAds into iBooks though the iBookstore. Of course, it also comes as no surprise that many publishers are reluctant to embrace the idea. But given how quickly the publishing world is dying in light of the rise of digital content, it's only a matter of time before a majority of those dragging their feet will see the proverbial light and understand that ads in digital books may be the only way to restore what's left of a once thriving print industry.

“The historically staid and technology-averse publishing ecosystem has been ripped apart and transformed,” the WSJ reports. Just as iAds help financially aid developers, the arrival of digital ad placement within iBooks could be a valuable and viable tool to help new and previously unpublished independent authors turn a profit on their hard work.

Wall Street Journal

**jordbrett** · 08-25-2010, 11:00 AM

Wow. It better be free books only or extremely discounted.

**iphone-doc** · 08-25-2010, 11:02 AM

The first time I see an ad in a book I've purchased will be the day I switch to buying my iPad books from Kindle or Nook.

**mardinn** · 08-25-2010, 11:03 AM

Haha Sport? I think you mean support. Epicness never fails xD!!

But yeah who did not see this coming ;p

**havoc0351** · 08-25-2010, 11:09 AM

I'd be surprised if Apple didn't have you view ads on your iPhone before it would even let you unlock it. Apple is going to ruin our iPhones by placing ads all over our s***!

I hope someone in the JB community finds a way to disable all ads from Apple. JB community = Freedom

**jordbrett** · 08-25-2010, 11:34 AM

Originally Posted by mardinn

Haha Sport? I think you mean support. Epicness never fails xD!!

But yeah who did not see this coming ;p

Sport definition - to wear or display in an ostentatious or proud manner; "she was sporting a new hat"

So apple is sporting new iAds and they suck!

**The_Durben** · 08-25-2010, 11:35 AM

Pretty sure adblocker could be rewritten to deny access for this but either way, I get ads in my books, I'll delete the app.
"before we get you to chapter 10, a brief word from our sponsor..."
Next it will be iCommercials....
SMH

**adp** · 08-25-2010, 12:03 PM

iAd killer FTW

Block iAds on Apple iPhone ? Disable Advertisements App | Apple Blog

**Wilbourn** · 08-25-2010, 12:07 PM

I hope they don't include iAd's in iBooks. Considering the fact that in today's world I can not go anywhere or do anything without being bombarded by constant ad's and ad campaigns, the last place I want to see an Ad is when I'm escaping the Infinite Ad blitz by reading a book on my iPhone.