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03-24-2010, 12:57 PM #1
Surveys: 100% Don't Know What iPad's For
Steve Jobs notably introduced the iPad as an entirely new class of device: "something in the middle" between a laptop and a smartphone. It's a smart approach, because it potentially appeals to anyone who would get either an iPod or a MacBook: pretty much everybody. But the pitch has left users without a clear idea about what the device would be good for and why they would want one. A couple of new surveys released today highlight the confusion, with potential users saying different things about what they'd be most likely to use an iPad to do.
Sybase made its bones developing relational database management software in the 80s and 90s, notably licensing its database engine as the SQL Server on OS/2. After the tech bubble burst, Sybase reorganized its business to focus on what it calls the "unwired enterprise:" bringing access to corporate databases to mobile clients. As a part of this business, it periodically commissions surveys to see what direction the industry is moving in. Sybase hired Zogby to poll over two thousand people, about a quarter of whom currently use smartphones. According to the survey, 52.3% of the smartphone users said they'd most likely to use a new tablet device like the iPad to do work, while 48.2% said they'd watch movies and TV shows, and 35.4% would play games.
In a separate survey, the market research firm comScore also asked about two thousand people what they thought they'd use an iPad for. Nearly half said they'd use it for browsing the Internet and email (50% and 48% respectively), and more than a third said they would use it for listening to music (38%). As far as e-reading goes, 375 of respondents said they'd be “likely” or “very likely” to use it to read books and magazines, but about the same (28%) said they'd be “unlikely” or “very unlikely” to do that. Interestingly, current iPhone/iPod owners (grouped together in the survey as "iOwners") overwhelmingly seemed to like the idea of newspapers and magazines formatted specifically for the iPad, with a full 52% of respondents said they’d pay for newspaper and magazine digital subscriptions. Other responses included maintaining an address book/contact list (37 percent), watching videos/movies (36 percent), storing and viewing photos (35 percent) and reading newspapers and magazines (34 percent).
When a new technology comes on the market, it's always a mystery what the ultimate use will be. One of the first home computers ever made, the $7,000 Honeywell Kitchen Computer, touted its abilities to maintain a database of recipes. The killer app for the iPad may not have even have been been invented yet.
03-24-2010, 01:04 PM #2
I would use it as a photo frame something classy like that
03-24-2010, 01:07 PM #3
actually a decent, beautifully designed photo frame would cost around 200$ so a photo frame and an ebook reader with wifi at 500$ doesnt seem like much ..
03-24-2010, 01:13 PM #4
Well I'm going to buy like thirty of them make a bracket for em and just hang them up and just let the pictures do there thing and have very classy music playing in the background. That would be pimpin
03-24-2010, 01:24 PM #5
I've ordered mine already...I can't wait!
03-24-2010, 01:27 PM #6
I'd sell it since I have no use for it. My iPhone does everything iPad does. Its more like a giant PDA iPad=iPda
03-24-2010, 01:30 PM #7
I had a dream about the iPad a few nights ago and I haven't pre-ordered one or am even convinced I'll buy one. I might be a lost cause
But in the dream I was using it to check email and surf the web"To unpathed waters, undreamed shores." -- William Shakespeare
03-24-2010, 01:57 PM #8
"When a new technology comes on the market, it's always a mystery what the ultimate use will be. "
Really? I mean, I know that statement may have sounded profound when you wrote it, but it's just not true.
1) Plenty of technologies have plainly identified "ultimate uses" when they're invented.
2) Is there even any "new technology" with the iPad? It's just a big iPhone. We could debate whether or not it's more useful than an iPhone, but who can tell me what "new technology" separates it from the iPhone?
03-24-2010, 02:00 PM #9
Give me a reason not to but I'd rather get the Dell Mini 5. Open platform, good size, not so big that it'd need a special case to carry. Will do everything the iPad does. To me, using the App Store as the main selling point is like Microsoft saying not to buy a Mac because all the best stuff is designed for them. If enough people buy alternatives it will force Apple to do what it does best which is actually design revolutionary products instead of feeding BS. If I want BS I'll buy elsewhere.
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03-24-2010, 02:04 PM #10
I can see it being big for avid book/magazine/newspaper readers, but other than that, I do not see the appeal.
My iPhone does almost everything my laptop does (in the sense of day-to-day usage like email, weather, sports, bank, etc) and fits in my pocket. And for what it doesnt do: I have a laptop.
The iPad seems like it will be a pointless medium between the two, with an unfortunate name.
Last edited by McMike; 03-24-2010 at 03:30 PM._____________________________________________
- iPhone 4S, Black/32GB, 6.1
- iPhone 4, Black/8GB, 6.0 (wife's)
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03-24-2010, 02:30 PM #11
ill buy one eventually just because its the new thing to get these days. but otherwise i have an iphone an ipad will do and a macbook an ipad wont do...so no use for me here....but id use it for internet browsing
03-24-2010, 02:31 PM #12
Last edited by zozodouce; 03-24-2010 at 02:34 PM.
03-24-2010, 02:39 PM #13
03-24-2010, 02:40 PM #14
03-24-2010, 02:44 PM #15
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I can't really see a purpose to it either...Where the interesting stuff will come is from the jailbreaking community. What we have at the moment is an over sized Ipod touch, however, I'm sure clever ideas will slowly start to come out as the months go by. But I have no intentions of ever purchasing one of these unless I find a really good reason to do so.
03-24-2010, 03:31 PM #16
03-24-2010, 03:31 PM #17
It's worth the money just to play Bejeweled Blitz double-sized. 'Nuff said.
03-24-2010, 03:36 PM #18
I thought Steve made it pretty clear that the iPad will be "the best way to experience the web, email, photos, and video". Whether this is true remains to be seen, but those were the words used.
Having viewed the keynote, I guess I'm one of the users with a clear idea about what the device would be good for and why I may want one. So if you're your looking for a reason to buy, I would start there.
03-24-2010, 03:48 PM #19
iPhone + net/notebook > iPad
03-24-2010, 03:52 PM #20