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10-20-2007, 09:49 PM #1
iPhone Excels in Customer Satisfaction
Earlier this month, ChangeWave Research conducted a mobile phone customer survey which concluded that of the 3,645 US iPhone owners surveyed 82% reported being Very Satisfied with their purchase, up five points since the previous survey in July and by far the highest rating of any mobile manufacturer. iPhone market share climbed to 2% (from 1% in July), the research revealed. The research also found that 16% of respondents who plan to purchase a phone in the next six months plan to buy an iPhone - placing Apple up at the top among all manufacturers.
Although Motorola remained the leading mobile phone manufacturer with 30% of the US market, its dominance fell one point from 31% in the previous survey - suggesting Apple stole the most market from Motorola. Motorola (33%) was next to last among mobile manufacturers in customer satisfaction, with Sony Ericsson (31%) at rock bottom.