I have an app called irule that is used as a remote control for my home theater system.
irule does allow a url window to be opened within it for web pages to be displayed.

I would like to launch my Yamaha receiver app from a window inside of irule.
how do i find the name of the yamah app and how would I launch it?
Research has given me the idea that it can be done for itunes with a command like imts://