The creative mastermind of Apple's legendary '1984' Superbowl commercial is leaving the company he helped put on the world's stage a quarter-century ago.
Still considered a "masterpiece in advertising," Clow's "1984" ad was filmed with a whopping budget of $900,000 (huge for the time period) and was directed by legendary sci-fi filmmaker Ridley Scott.
The world learned this week that Lee Clow is stepping down as chief creative officer at TBWA/Media Arts Lab for which Apple was a chief client. Beginning with the "cultural cornerstone" that was Apple's classic "1984" ad that introduced the Macintosh computer and ushered in the new era of "Get a Mac" ads starring John Hodgman and Justin Long, Lee Clow's work won't soon be forgotten by anyone, including his good friend Steve Jobs.
According to Apple Insider