CNBC is profiling the "new kid on the smartphone block."
Meet Obi Mobiles. Now, you may not have heard of Obi before, but you have certainly heard of the man behind the new brand. He is, after all, a familiar name in Cupertino. He's ex-Apple CEO John Sculley.
Obi was formally rolled out in Singapore yesterday as Sculley and company plan to bring Obi to the world at large. So, yes, Sculley is looking to compete