Brazil is not only a thriving market for smartphones and tablets, it's a highly-populated nation that Apple has made a high priority in the last twelve months. By Tim Cook's own admission, Brazil is where Apple would like to shift more emphasis, both in terms of production and sales of iDevices.
Unfortunately for Apple, there's some bad news coming out of Brazil at this hour. Brazil's National Industrial Property Institute has denied Apple's formal request to secure the exclusive rights to the "iphone" name.
IGB Eletronica SA filed to register the trademark in 2000. Incredibly, it didn't secure the rights until as recently as 2008, the year after the first iPhone was released in the U.S.
As of last year, IGB Electronica has even begun selling its very own "iphone," which is actually a smartphone powered by Google's Android operating system. In U.S. dollars, the device sells for approximately $300. Making matters even more strange is that the IGB started selling its "iphone" only after Apple started to sell its iPhone in Brazil.
The owner of the iPhone trademark in Brazil, IGB Eletronica SA, said it would consider selling the naming rights to Apple Inc.