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  • Apple Facing Pressure to Make 'Bigger iPhone'


    As Wall Street continues to climb back toward heights not seen since October 2007, shares of Apple aren't caught up in the momentum. As of this writing, shares continue to hover at or around $450 - an abysmal price considering where the stock was trading (north of $700) just a few short months ago.

    "The big question we get from investors is whether the greatest turnaround and growth story of the past decade is over?" asks Sterne Agee's Shaw Wu in a note to investors released this morning. Wu, however, didn't wait long to answer his own question.`

    In short, Wu doesn't believe Apple's best days are over, but that more needs to be done for the company to recapture its lost "mojo." For starters, Apple needs to creatively modify some of its leading products.

    "We believe AAPL is leaving money on the table by not participating in larger touchscreen form factors," Wu writes. "But more importantly, we believe AAPL needs to reclaim high-end leadership as that is what brand is about. Sure, iOS, iTunes and the App Store are great, but it is clear that many customers want larger screens."

    "In many markets, the 4.8- inch (Samsung Galaxy S III) to 5.55-inch (Galaxy Note II) form factors are the new high-end of the market where the iPhone 5 is viewed as mid-range but with a high-end price."
    Pressure has, unquestionably, mounted in recent months on Apple to expand its iPhone line - either with a cheaper, entry-level model or with a larger so-called "phablet" style iPhone. But the Cupertino, California-based tech giant isn't giving any indication as to whether this "pressure" may actually be influencing the company's plans.

    Source: Fortune
    This article was originally published in forum thread: Apple Facing Pressure to Make 'Bigger iPhone' started by Michael Essany View original post
    Comments 52 Comments
    1. Ins0mniac's Avatar
      Ins0mniac -
      Quote Originally Posted by mbeezy81 View Post
      I don't need a bigger screen, I would rather see a change in the UI. It's been pretty much the same thing since 2007 besides the Icons becoming crystal clear with the retina display.
      I think this is a given for iOS7. With Johnny Ive in charge of software, I think everyone is expecting big things for Apple's next major software update. If the default shiny blue pop-up, ugly shiny buttons and skeuormorphic elements aren't revamped, I'll be surprised and very disappointed.

      As for bigger screen size, I'd love something like 4.3" at 1280x720 resolution, but I don't think we'll see a screen size increase for at least another 2 years, if ever. Given they've only just moved to 4", Apple will more than likely stick to that size for at least two more generations.

      Given the divided opinions about a larger screen size, the only way it would make sense for Apple to go larger than 4" in the short term, is if they start producing more than one iPhone model at a time. Ideally by releasing a "Pro" model alongside the regular iPhone (perhaps with larger screen, larger battery and 128GB storage). However this would cause significant fragmentation in the App Store, which is not something Apple and iOS developers are fond of, so it may never happen.
    1. sknet's Avatar
      sknet -
      4.5" is a maxed for smarthphone bigger than that u holding a brick......
    1. Eonhpi's Avatar
      Eonhpi -
      Id like to see it a little bit wider it got taller
    1. rkswat's Avatar
      rkswat -
      Some of you are so predictable! "I don't need it so there is no need for it!" Get over yourselves! If apple releases it you'll buy and think it's the greatest phone ever.
    1. iPhoneThereforeIAm's Avatar
      iPhoneThereforeIAm -
      Quote Originally Posted by steve-z17 View Post
      I don't think the phone needs to be bigger.
      Wall Street and I disagree with you.
      My posts from 3 years ago predicted exactly what is now happening to Apple.
      If they made a RANGE of screen sizes, they'd still be 'true' to Jobs' intransigence/single-minded-vision at the same time as being commercial.
      While the former is not a necessity for survival, the latter most definitely is.
      Wonder if Jobs' my-way-or-the-highway legacy will be Apple's undoing.

      But even if they met customer demand by providing size choice, it's unlikely they'd recover unless they find some way of making iOS more configurable.
      That may take more than they're capable of achieving - in which case, the iPhone will become a fossilised relic.

      The only people who don't want a larger screen are those who just want the iPhone as a phone for calling and texting.

      Quote Originally Posted by sknet View Post
      4.5" is a maxed for smarthphone bigger than that u holding a brick......
      The comfortable width limit for people with hands in the bell curve is 65-75mm.
      I like my G-Note II with it's 5.5" screen, but at 80mm wide, it can't be held securely (and I'm 6'0" with proportionate hands) - which is why it's going on Flebay.
      5.0" phones come in at 70-75mm ATM - so that's about the practical limit.

      Quote Originally Posted by Ins0mniac View Post
      I think this is a given for iOS7. With Johnny Ive in charge of software, I think everyone is expecting big things for Apple's next major software update. If the default shiny blue pop-up, ugly shiny buttons and skeuormorphic elements aren't revamped, I'll be surprised and very disappointed.

      As for bigger screen size, I'd love something like 4.3" at 1280x720 resolution, but I don't think we'll see a screen size increase for at least another 2 years, if ever. Given they've only just moved to 4", Apple will more than likely stick to that size for at least two more generations.

      Given the divided opinions about a larger screen size, the only way it would make sense for Apple to go larger than 4" in the short term, is if they start producing more than one iPhone model at a time. Ideally by releasing a "Pro" model alongside the regular iPhone (perhaps with larger screen, larger battery and 128GB storage). However this would cause significant fragmentation in the App Store
      Rubbish.
      Most devs develop on multiple platforms, including Android with just about every screen size and ratio under the sun.
      If the iPhone is to live, it needs to be more than a one-trick pony.
    1. hogcia's Avatar
      hogcia -
      You guys know what's gonna happen? Apple will release the iPhone 5S this year and it will sell horribly. Then, they will finally release a 5" screen iphone in 2014 to try and recover there huge losses, by then Samsung will be king. Search for the Apple / Microsoft history, apple didn't learn 💩. I'm saving this post to remind you all in 2014!
    1. darkcrave's Avatar
      darkcrave -
      I personally own.... well my wife has the iPhone 5 ( I moved away after iphone 4s) and its you know an iphone with some new upgrades to hardware but no UI changes (this is why I moved away). I own HTC one X + and S3 to be honest I love my HOX+ SUPER BADASS!!!! lol I like some of the features the s3 has but they are in most android phones.

      However I been there I mean you know apple #1 ef yew android. But the thing is UI needs a fresh start it been the same since start, I will personally get one if there were options to the UI that is all.
    1. quidam_brujah's Avatar
      quidam_brujah -
      Anyone who can easily switch between phones as their only platform really isn't taking advantage of it. If you have multiples and prefer one over the other but use both... I can maybe see that.

      My point is that I had a pc and ran WinXP. I had endless problems and went to Ubuntu. I wanted better support and commercial application availability so so I went Mac. During this time I went through a number of mobile phones, some Symbian but most windows mobile based and experienced nothing but hassles in terms of stability and interoperability with my computer. This drove me to go iphone after I went Mac, hoping that they would work together better and I haven't looked back.

      Once you buy into the iphone/Mac platform it's easier to buy into additional Apple products (iMac, Apple TV, iPads) & services(iTunes, et al) and maintain interoperability with apps and capability. The same may be true of MS and Windows now, but it wasn't and, at least for me, MS missed the boat. I would presume based on the number of other multi-Apple platform households that I am not alone. But, don't confuse adoption with worship: if Apple pisses me off and let's me down like MS did, I will jump ship if there's a better platform/environment that meets my needs.
    1. jOnGarrett's Avatar
      jOnGarrett -
      Quote Originally Posted by sknet View Post
      4.5" is a maxed for smarthphone bigger than that u holding a brick......
      you don't even know what you're talking about. the Galaxy S3 is way more comfortable to hold than any iPhone.

      Quote Originally Posted by hogcia View Post
      You guys know what's gonna happen? Apple will release the iPhone 5S this year and it will sell horribly. Then, they will finally release a 5" screen iphone in 2014 to try and recover there huge losses, by then Samsung will be king. Search for the Apple / Microsoft history, apple didn't learn ��. I'm saving this post to remind you all in 2014!
      +1
    1. thetoothfairy's Avatar
      thetoothfairy -
      I think the iPhone five would have been much nicer if it would have been wider. Didn't upgrade because of its size.
    1. Jokadaking's Avatar
      Jokadaking -
      Quote Originally Posted by unison999 View Post
      Screen size can be as large as they want, but without software supporting it larger screen don't matter!!!
      I hate my iPhone 5 with the black bar up top and bottom, at expand the app to appear normal.
      Sure glad they jailbroke the iphone5. Fullforce all the way!!!!!!
    1. scorpluto's Avatar
      scorpluto -
      Quote Originally Posted by quidam_brujah View Post
      Anyone who can easily switch between phones as their only platform really isn't taking advantage of it. If you have multiples and prefer one over the other but use both... I can maybe see that.

      My point is that I had a pc and ran WinXP. I had endless problems and went to Ubuntu. I wanted better support and commercial application availability so so I went Mac. During this time I went through a number of mobile phones, some Symbian but most windows mobile based and experienced nothing but hassles in terms of stability and interoperability with my computer. This drove me to go iphone after I went Mac, hoping that they would work together better and I haven't looked back.

      Once you buy into the iphone/Mac platform it's easier to buy into additional Apple products (iMac, Apple TV, iPads) & services(iTunes, et al) and maintain interoperability with apps and capability. The same may be true of MS and Windows now, but it wasn't and, at least for me, MS missed the boat. I would presume based on the number of other multi-Apple platform households that I am not alone. But, don't confuse adoption with worship: if Apple pisses me off and let's me down like MS did, I will jump ship if there's a better platform/environment that meets my needs.
      + 1