With Super Bowl XLVII on tap for this weekend, that means there's not only a barrage of football on the way, there's also a litany of must-see commercials that will beam into our living rooms everywhere on Sunday, leaving us all chatting about them on Monday.
One of the early 2013 standouts of this annual premium commercial showcase is Samsung, which is already logging hundreds of thousands of views (1.7 million in total) with a new Super Bowl teaser ad that, among other things, teases the legal battles between the company and tech rival Apple.
The teaser pointS out the highly litigious environment of today's business world. This argument is illustrated beautifully through the interplay by actors Seth Rogen, Bob Odenkirk and Paul Rudd, who are trying to come up with an idea for their Super Bowl ad, but hilariously can’t say any of the actual words associated with the Super Bow.
For example, instead of saying the "Super Bowl" with the 49ers and the Ravens, they end up calling the game “the big plate” featuring the San Francisco “50 minus one-es” and the Baltimore “black birds.”
The three never mention Apple, Samsung, rounded corners or anything like that, but it’s fairly clear what they’re talking about here. Samsung and Apple are still locked in a multi-national copyright war, and its easy to interpret Apple as the unnamed sue happy other in the spot.