Source: HBO Coming Soon to Apple TV
With all the talk we've heard of late about an Apple TV refresh, it's nice to hear some corresponding chatter about new content offerings that may also be inbound for the set-top box.
According to well-connected sources speaking with Bloomberg, Apple is presently engaged in talks with HBO to deliver the HBO Go App to Apple TV, possibly as soon as this summer. According to the same sources, cable and satellite subscribers who pay for HBO would gain access to roughly 600 hours worth of HBO films and television shows on Apple TV.
For Apple, the move makes logical business sense, particularly since Apple TV continues to face stiff competition from other streaming services, set-top platforms, and even video game consoles like Microsoft’s Xbox. It's also important to remember that Apple has millions of Apple-TV owning customers to keep happy. In the last two years, Apple has sold nearly 10 million units.
Sources independent of the Bloomberg report have hinted at the next Apple TV refresh taking place in summer, mostly likely around WWDC. If a deal with HBO is reached, it would most likely become public knowledge around the time of the next-gen Apple TV launch.