Valve co-founder and software engineer, Gabe Newell, recently stated that the Apple TV is more of a threat than console giants Sony and Microsoft when it comes to his company’s Steam Box project. In a talk at the University of Texas covered by Polygon, Newell talked about Apple’s growing presence in the living room becoming a danger to the Steam Box, which is Valve’s upcoming Linux-based gaming platform that will be offering user-generated content at affordable prices.
As of right now, the Apple TV remains a small competitor in comparison to Sony’s PlayStation and Microsoft’s Xbox, but Newell said the market is about to change, trending towards cheaper hardware that can integrate with a user’s PC. According to him:
The biggest challenge, I don't think is from the consoles. I think the biggest challenge is that Apple moves on the living room before the PC industry sort of gets its act together.
I think that there's a scenario where we see sort of a dumbed down living room platform emerging — I think Apple rolls the console guys really easily. The question is can we make enough progress in the PC space to establish ourselves there, and also figure out better ways of addressing mobile before Apple takes over the living room?