On Wednesday, assurances were given that RIM will never again see another negative headline. And that's mostly because RIM is changing its name.
At an eagerly anticipated global press event this morning, RIM launched the new BlackBerry 10 - a "re-designed, re-engineered, and re-invented" BlackBerry platform. For now, the new BlackBerry line includes the BlackBerry Z10 and BlackBerry Q10 smartphones. Pictured above is the BlackBerry Z10, a touchscreen-only smartphone running the new BlackBerry 10 operating system.
"Today sees a re-invented BlackBerry launching an entirely new mobile experience," said Thorsten Heins, President and CEO of BlackBerry - yes, BlackBerry
. As it turns out, RIM is changing its name to that of its smartphone. The company will now be simply known as BlackBerry.
"We have definitely been on a journey of transformation, a journey to not only transform our business and our brand, but one which I truly believe will transform mobile communications into true mobile computing," Heins said today. "It's been almost one year exactly since I was handed the reins at Research In Motion, and it has been easily the most challenging year of my career to date. It has also been by far the most exhilarating and the most rewarding one."
Clearly, the company is excited about these new smartphones, which feature 1.5 Ghz dual core processors with 2GB of RAM, 16GB of internal storage, and an expandable memory card slot.
"In the U.S. market," BlackBerry said this morning, "we expect availability with most carriers for the BlackBerry Z10 to be in March. Today, U.S. carriers will start announcing pre-registration and price plans."