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  • Apple Secures Trademark for Apple Store Design


    Apple has finally secured the legal trademark to the signature look, feel, and general design of the Apple Store.

    The exterior as well as interior designs of the company's hugely profitable and lucrative retail stores are now the trademarked properties of Apple. According to a report late Tuesday from Reuters, the U.S. Patent and Trademark Office granted Apple's request last week for the trademarks.

    The description of the trademarks includes "a clear glass storefront surrounded by a paneled facade" and, within the store, an "oblong table with stools...set below video screens flush mounted on the back wall."

    The move comes as the latest effort my Apple to crack down on copy cat retail stores, which are springing up with surprising frequency in markets around the world.

    Apple has been pursuing trademark protection for the Apple store design since May 2010.

    Source: Reuters
    This article was originally published in forum thread: Apple Secures Trademark for Apple Store Design started by Michael Essany View original post
    Comments 23 Comments
    1. CZroe's Avatar
      CZroe -
      There are no Apple stores on the south side of the HUGE Greater Atlanta Metro Area, so every Mac-equipped computer shop styles themselves like an Apple Store. I always hear people insist that there is an Apple Store in Peachtree City, GA but that is a place called "PeachMac." Same goes for Newnan, GA ("Computer Advantage").

      I think it's hilarious that this site reported on "fake" Apple Store's in China and didn't realize that they exist right here at home.

      Also, they didn't realize that the so-called "Apple Stores" in China that they reported were selling Jailbreak services years earlier were also fake. Granted, the Chinese stores were more likely to use Apple logos as theirs, but sn't selling unofficial services like that a pretty big tell?
    1. cgfusion's Avatar
      cgfusion -
      You droid boys are so funny, you don't answer the question you just quote the same media hype. Go play with your droid. The majority of true Apple consumers are intelligent and have actual good paying jobs. The droid boys, well all you have to do is read their dribble of commentaries.
    1. jOnGarrett's Avatar
      jOnGarrett -
      Quote Originally Posted by Ambi_Valence View Post
      Much as I think something with this kind of variation should NOT be able to patented, (although I'm sure none of us have seen the actual text of the patent application - remember what is show above is very likely a snippet posted to generate news on a news site???).
      Apple do have a signature look with stores that i'd not seen anywhere previously but that I do see now, with remarkable similarity.
      I live in NYC an all my life Ive seen stores that have the same look and feel as apple's store--and there's no doubt in my mind that apple got its inspiration (like it always does) from some other company and now claim it as their own.