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  • Apple No Longer Ranked as a 'Top Trusted' Company


    The news keeps getting worse for Apple regarding user privacy concerns. According to Ponemon Institute’s annual “Most Trusted Companies for Privacy” study, Apple is no longer among the most trusted companies in America when it comes to user privacy.

    The annual report, which asks consumers to name and rate organizations they believe are most committed to protecting the privacy of their personal information, shows Apple slipping out of the top 20 ranking for the first time in three years. After peaking at No. 8 on the list in 2009, Apple now trails Mozilla and is firmly out of the running for a top 20 spot.

    Forty-nine percent of respondents recall receiving one or more data breach notifications in the past 24 months. Seventy percent of these individuals said this notification caused a loss of trust in the privacy practices of the organization reporting the incident.
    The results of the latest survey clearly indicate that Apple is losing ground as a trusted keeper of private user information. But Apple is not alone among companies failing to retain consumer faith. Ponemon finds that fifty-nine percent of respondents “believe their privacy rights are diminished or undermined by disruptive technologies such as social media, smart mobile devices and geo-tracking tools.”

    Here are the top 10 most trusted companies based on the survey's findings:
    • American Express
    • Hewlett Packard
    • Amazon
    • IBM
    • US Postal Service
    • Procter & Gamble
    • USAA
    • Nationwide
    • eBay
    • Intuit

    Source: Ponemon Institute
    This article was originally published in forum thread: Apple No Longer Ranked as a 'Top Trusted' Company started by Michael Essany View original post
    Comments 17 Comments
    1. dsg's Avatar
      dsg -
      I don't believe any company can be fully trusted
    1. raduga's Avatar
      raduga -
      I would trust  above eBay, Amazon. Under IBM & Amex.
      For privacy, USPS is only #5?

      Really???
    1. Cmds187's Avatar
      Cmds187 -
      Quote Originally Posted by raduga View Post
      I would trust  above eBay, Amazon. Under IBM & Amex.
      For privacy, USPS is only #5?

      Really???
      I still get other people's mail come to my house go's right in the trash
    1. feidhlim1986's Avatar
      feidhlim1986 -
      On this note, when you sync an iDevice with iTunes why does it sync Safari Private Browsing data?
    1. bmwraw8482's Avatar
      bmwraw8482 -
      Quote Originally Posted by raduga View Post
      For privacy, USPS is only #5?

      Really???
      I'd think they would b lower. That's y u never mail cash

      Quote Originally Posted by feidhlim1986 View Post
      On this note, when you sync an iDevice with iTunes why does it sync Safari Private Browsing data?
      I was unaware of that. Good reason to use chrome!
    1. Lohand's Avatar
      Lohand -
      If you have a JB phone with a (paid for) app called Firewall-IP and a (free) app called PMP loaded you would know why this is the case. Forget malware, legitimate Apps are making off with your; device id, address book, photos, SMS, email, location. Its SICK what these apps reveal and Apple could carele$$...
    1. bigboyz's Avatar
      bigboyz -
      As long as you are "connected" someone is stealing your info. Its been that way since day1. Reminds me of that new comedy Identity Theft..not so funny when it happens to you tho
    1. Gamemaster77's Avatar
      Gamemaster77 -
      Quote Originally Posted by bigboyz View Post
      As long as you are "connected" someone is stealing your info. Its been that way since day1. Reminds me of that new comedy Identity Theft..not so funny when it happens to you tho
      Well of course you could be paranoid and have nothing online mirror you in a real life and always use proxies, while keeping your computer secure, but no one bothers that much.
    1. *T*'s Avatar
      *T* -
      Facebook isn't on the list??? There's a surprise...

      [insert sarcasm (for the idiots who couldn't figure it out)]
    1. bmwraw8482's Avatar
      bmwraw8482 -
      Quote Originally Posted by *T* View Post
      Facebook isn't on the list??? There's a surprise...

      [insert sarcasm (for the idiots who couldn't figure it out)]
      Like👍
    1. PokemonDesigner's Avatar
      PokemonDesigner -
      I don't trust any of them. They all suck. I just chose one of the most fun pieces of junk.
    1. Oscalifornia87's Avatar
      Oscalifornia87 -
      I got nothing to hide
    1. dsg's Avatar
      dsg -
      privacy isn't about something to hide

      Edit: look here and here

      Edit 2:
      But the problem with the nothing-to-hide argument is the underlying assumption that privacy is about hiding bad things. By accepting this assumption, we concede far too much ground and invite an unproductive discussion about information that people would very likely want to hide. As the computer-security specialist Schneier aptly notes, the nothing-to-hide argument stems from a faulty "premise that privacy is about hiding a wrong."
    1. b1997469's Avatar
      b1997469 -
      I'm really surprised Apple was on that list at all.
    1. Mrteacup's Avatar
      Mrteacup -
      Quote Originally Posted by feidhlim1986 View Post
      On this note, when you sync an iDevice with iTunes why does it sync Safari Private Browsing data?
      I did some research a while back and found this Google Safe Browsing Data Syncs to iOS Devices Via iTunes | The Mac Security Blog

      also it's ridiculous apple was even up there. What do they consider "trust-worthy" shipping? or keeping the same price or what? because in all honesty half the companies up there dont require much "trust" to use. With apple why would i not trust them to send me a product or why wouldnt they? Its honestly a ridiculous survey, they should have done it on postal services, credit companies, things like ebay and insurance etc. Otherwise its 100% ridiculous
    1. dsg's Avatar
      dsg -
      It's not just about your postal details. They have your debit/credit card information, they also know what you like and don't, to some degree
    1. CMR15100's Avatar
      CMR15100 -
      ..

      Quote Originally Posted by Oscalifornia87 View Post
      I got nothing to hide
      Said the guy with no picture lol