The news keeps getting worse for Apple regarding user privacy concerns. According to Ponemon Institute’s annual “Most Trusted Companies for Privacy” study, Apple is no longer among the most trusted companies in America when it comes to user privacy.
The annual report, which asks consumers to name and rate organizations they believe are most committed to protecting the privacy of their personal information, shows Apple slipping out of the top 20 ranking for the first time in three years. After peaking at No. 8 on the list in 2009, Apple now trails Mozilla and is firmly out of the running for a top 20 spot.
Forty-nine percent of respondents recall receiving one or more data breach notifications in the past 24 months. Seventy percent of these individuals said this notification caused a loss of trust in the privacy practices of the organization reporting the incident.
Here are the top 10 most trusted companies based on the survey's findings:
- American Express
- Hewlett Packard
- US Postal Service
- Procter & Gamble
Source: Ponemon Institute