Back in May 2010, Steve Jobs declared the iPad a smash hit, and indicated they were having trouble making enough of them for customer's demand. Jobs said, “Demand continues to exceed supply and we’re working hard to get this magical product into the hands of even more customers.”
Apple has been working hard indeed. Industry insiders are reporting that Apple is set to triple production on the "magical device" in an effort to catch up with the steady demand for the tablet. Morgan Stanley analyst Katy Huberty says that Apple has recently doubled the monthly production of the iPad to two million units. This colossal ramp-up in production is believed to be the cause of the dramatic improvement in iPad shipping times we saw last week.
While 2 million iPads per month might seem like enough, it is reportedly just the beginning. Huberty also says, “Apple recently indicated to its suppliers a desire to move to 3 million per month in C4Q10. This implies a run rate of 36 million in CY11, close to the current 40 million supply chain forecast.” This ramp-up in production signals that Apple is confident that the iPad will have a very strong holiday season.
Still no iOS 4 for iPad.
At Apple's Special music event last week, Steve Jobs reported that Apple has now shipped over 120 million iOS devices (including iPhone, iPod touch and iPad), and is activating over 230,000 new iOS devices every single day. The iPhone is the undisputed king of iOS, with a vast majority of the share of those devices (if only by virtue of it being the first iOS device), however the iPad has earned it's spot in the spotlight. The iPad has been a smash hit for Apple, selling one million iPad's in half the time it took to sell the first million iPhones:
“One million iPads in 28 days — that’s less than half of the 74 days it took to achieve this milestone with iPhone,” said Apple CEO Steve Jobs
With millions of Apple customers finding the iPad as a viable replacement for their computer or netbook, the question remains: Why has Apple not shown iPad owners any love when it comes to iOS4? When iOS 4 was first unveiled to the public, Apple made it clear that the iPad version would be coming in the fall, but many were hoping and expecting that update to come in the form of iOS 4.1 in the early fall. Now we know that iPad users will have to wait until late fall (November) to become happy iOS 4 users with the release of iOS 4.2.
One thing is certain, Apple's ability to build and sell iPads by the millions is strengthening their claim that this device is defining the future of mobile media and computing as we know it.
If only the future could come sooner.