Survey Finds Retailers in the U.K. Recommending Samsung Phones over iPhones
A mystery shopper survey which was carried out in the U.K. helped find out that Samsung’s Galaxy S III was the most recommended smartphone among eight of Britain’s leading electronics retailers. The Telegraph
is reporting that the survey performed by Informa Telecoms and Media looked at smartphone recommendations from sales attendants at John Lewis, Everything Everywhere, O2, 3, Maplins, PC World, Carphone Warehouse, and Phones 4 U. Researchers found that the Galaxy S III and the Note II were recommended more often despite being on the market longer than Apple’s current iPhone 5.
Based on the way the survey was conducted, researchers asked attendants to recommend three smartphones or tablets among their offerings. Only 3 and Phones 4 U recommended Apple’s iPhone 5. Motorola and RIM’s offerings saw very few recommendations, if any as well. In addition to attendant recommendations, the survey also scored manufacturers on whether smartphones were advertised in store windows or in-store. The result: Apple and Samsung products were just as likely to see window or in-store promotion, despite the discrepancy in recommendations.
It should be noted that in reporting their results, Informa also noted that the higher rate of Samsung recommendations could possibly boil down in part to individual employee biases, including possible higher commissions on sales of Samsung phones. That along with a greater range of smartphone options could also have an effect for Samsung as the iPhone is Apple’s only smartphone offering.
How do you feel about the whole ordeal? Have you been recommended a Samsung phone over an iPhone at any retail location?
Source: The Telegraph