H.265, which is the next-generation video codec from the consortium that brought you the current Apple standard, H.264, has recently been approved by the International Telecommunications Union (ITU). The ITU mentioned the following in a recently issued press release:
The new codec will considerably ease the burden on global networks where, by some estimates, video accounts for more than half of bandwidth use. The new standard, known informally as ‘High Efficiency Video Coding’ (HEVC) will need only half the bit rate of its predecessor, ITU-T H.264 / MPEG-4 Part 10 ‘Advanced Video Coding’ (AVC), which currently accounts for over 80 per cent of all web video. HEVC will unleash a new phase of innovation in video production spanning the whole ICT spectrum, from mobile devices through to Ultra-High Definition TV.
Regardless though, it’s nice to see technology taking its course of action and providing better quality for everyone.