IDC: Apple's iPhone Grew to 25.1% Global Marketshare in 2012
Based on recently published data by the IDC, Apple’s global share of the smartphone market grew from 18.8% to 25.1% during 2012. The share is based on sales of 93.1 million iPhones in 2011 and 136.8 million sold in calendar year 2012. Although the growth rate of 46.9% sounds good, it is hard to compare to Samsung’s incredible growth in the smartphone market in 2012.
Last year, both Apple and Samsung were in a close fight for global market share, with Samsung’s 19% share barely edging out Apple’s 18.8%. Samsung’s shipments jumped from 94.2 million units in 2011 to a whopping 215.8 million in 2012, which is a whopping 129.1% increase in shipments.
The data from IDC also shows that several low-cost manufacturers, such as Huawei and ZTE, are making significant connections in the smartphone market. Between the top manufacturers and the low-cost entrants, companies such as HTC, Nokia and RIM are finding their once-solid places in the smartphone industry slowly drifting away.