Shipment Times for iPad mini Improve to 3-5 Days from Apple's Online Store
Despite severe constraints throughout the holiday quarter, supply of Apple’s iPad mini is finally catching up with the demand as Apple’s Online Store is now quoting ship-by dates of 3-5 business days. The change comes just one week after Apple kicked off sales of cellular-enabled versions of the iPad mini in China, a market thought to be a major player in the company’s future growth. At the time of its launch, availability stood at two weeks for the Chinese market and one week for the U.S. market.
The supply of the hot-selling 7.9-inch tablet has been constrained since the device went on sale in October, with sales amounting to quick stockouts on Apple’s online store. The company announced that the iPad mini sold three million units over its first weekend on sale, a number that was seemingly quite impressive. In early December, iPad mini availability improved as quoted Online App Store shipments estimates fell to one week for the first time after the product’s launch.
Apple’s CEO Tim Cook mentioned in the company’s October quarterly earnings conference call that he thought the smaller iPad, along with the fourth-gen iPad and iPad 2 would be “extremely attractive” stand-ins for PCs - a statement that seems to be true for many people in a variety of different situations. During the Cupertino California company’s most recent conference call, Cook said suppliers were having difficulty meeting high demand but a balance could be reached by the end of the upcoming quarter. The stress seems to have been alleviated to some extent given that the shipping estimates are now lower.