Amazon Says 'Ivona' Be Better Than Siri
An announcement eliciting all of our favorite Austin Powers jokes about "Ivona," Amazon said today that it's latest acquisition isn't a laughing matter. And the folks at Apple might agree.
On Thursday, Amazon confirmed that it has acquired leading text-to-speech technology company Ivona Software. Amazon asserts that Ivona delivers world-class technologies that power the "Text-to-Speech," "Voice Guide" and "Explore by Touch" features on Kindle Fire tablets.
It goes without saying that Amazon's move is intended to give Apple's Siri a serious challenge in the increasingly competitive mobile space where Amazon and Apple are already locking horns on a number of different fronts.
Financial terms of the deal weren't revealed, but Ivona, which has been a sophisticated work in progress for more than a decade, is believed to have cost a pretty penny.
"IVONA's exceptional text-to-speech technology leads the industry in natural voice quality, accuracy and ease of use. IVONA is already instrumental in helping us deliver excellent accessibility features on Kindle Fire..." says Dave Limp, Vice President of Amazon Kindle. "The IVONA team shares our passion for innovation and customer obsession, and we look forward to building great products to deliver world-class voice solutions to customers around the world."